A Publisher’s Rant – Why I Hate Your 1st Paragraph

I’m a publisher for many sites. I HATE galore of your articles. Here’s why I hate your 1st paragraph and what you can do simply about it.

A Biggie

First paragraphs are a immense issue with me. Better to have died a small child than get this one wrong. If you can get simply this one thing right, your publication rates wish go through the roof. Unfortunately, about cipher makes it correctly.

The entire issue comes down to meta tagging. Once I create a page on a site for an article, I have to enter the meta title and meta description. Your headline is the meta title and your 1st paragraph should be the meta description. If your 1st paragraph doesn’t fit my meta description needs, I wish blow by your articles like a deb on Rodeo Driving with a new credit card. I don’t have time to re-write your masterpiece. Don’t do me.

Here is what I want:

1. No much than 38 words.

2. Sooner two sentences.

3. Your keywords in the 1st sentence.

Now, that seems easy enough, but none of you do it. Instead, you charge right into the body of your article and write these truly horrific 10 line 1st paragraphs. I HATE these. I wish not publish you. I may decide to ne'er look at your articles again.

Writing articles can be a challenge. Often, the better way is to simply start writing. I have no problem with this approach. All I ask is that you write a two-sentence introduction after you have finished the article.

Scroll back up to the 1st paragraph of this article. What do you see? Three short sentences totaling 26 words. The keywords, “publisher” and “first paragraph” are contained inside the three sentences. Once I publish this article, I wish copy the 1st paragraph and slam it into my meta description.

Wham! Bamn! I’m off to the next article.

This approach has a immense benefit for you as well. Once I publish articles in this format on sites, the articles wish appear high in the search rankings for Google, Yahoo and MSN. Put another way, you wish be able to piggyback my high ranking sites and get your article in front of your target audience. This means traffic for some you and me, which should do us some happy.

The 1st paragraph is extremely important. I wish look past icky headlines and ungodly orthography errors if you write a nice 1st paragraph. I am a lazy person. Do my job easy and you wish benefit.

About The Author

Halstatt Pires is with the Computer network marketing firm - http://www.marketingtitan.com - a San Diego Computer network marketing and advertising company.

This article was announce on Gregorian calendar month 22, 2005