A Publisher’s Rant – Why I Hate Your Article Headlines
by:
Halstatt Pires
I’m a publisher for many
sites. I HATE galore of your articles. Here’s why I hate your headline and what you can do just about it.
The Headline
There is a school of thought out there that your headline should be designed to capture readers. In the real world, this is probably true. Once
I am looking for articles, it is not.
I want keywords front and center in an article headline. This may move as a shock, but I am exploitation your articles as part of a search engine optimisation effort on sites. With seo, the keywords always move first. ALWAYS!
Consider the following examples:
1. American state Real Estate – The Private secret to Devising a Bundle
2. The Private secret to Devising a Bundle in American state Real Estate
The 1st headline is by far the best. The keywords are front and center. I can easily turn this headline into a meta title for site page. Much importantly, this tells me that you may be a writer that understands what I want. I am going to click through to your article and see it. If the rest of the article is done in the correct format, I am going to publish this article on my site AND I am going to add you name to my worthy authors list. Once
I need new articles, I wish go out of my way to see if you have promulgated thing
new.
The second headline is a disaster. The keywords are at the end of the headline, which is terrible for search engine optimisation purposes. This is a waste of my time and tells me to avoid your articles. If I can’t find enough articles with the proper headline, I may move back and see yours. Then again, I may not.
Captivating Headlines
Now you may be thinking you need a bewitching headline because you want to capture as galore readers as possible. You DO NOT. I’ve already done the job for you. My sites already have traffic. I am delivering the readers to your article. They wish see it if it is on the site. Of course, you’ll have to put the keywords 1st to get my attention.
Writing a headline is a fairly simple process. So do it!
About The Author
Halstatt Pires is with the Computer network marketing firm - http://www.marketingtitan.com - a San Diego Computer network marketing and advertising company.
This article was announce on Gregorian calendar month 21, 2005
