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All simply about AdSenseImproving Your Conversion Reduces the Need to Perpetually
Promote Your Sites
by:
Jack Humphrey
Copyright 2005 Jack Humphrey
I simply got off the phone with Archangel
Fortin, one of the top copywriters and conversion experts on the web.
We were doing a teleseminar for our members on conversion and testing for website owners wanting more out of the traffic they already enjoy, rather than perpetually
having to promote their sites to keep low conversion rates. Specifically, we were talking simply about all the things you can do to test several "calls to action."
A call to action is thing
you are trying to get folk to do on any particular site or page of a site. It could be purchase
a product or service, deed folk on an announcement list or newsletter, or deed folk to click on your advertising links.
Most web publishers are so happy once
they finally have a site up that they consider their activity done and get right to marketing it. Once the traffic rolls in, they enjoy some sales or clicks they get and try to do more money by drive Much traffic to the site.
Then they start building another site. And another. And another.
This is a distressful trend that is creating a massive figure of waste. Some
in resources and time. Especially once
it comes to niche publishers who are building massive networks of sites on several topics in order to capture emails, generate advertising revenue, sell connected products and services, or to build their lists to generate backend sales to their subscribers.
The waste is generated once
folk are in too big a hurry to build more sites, add more products, and get more traffic to sites that can convert sometimes 1000% BETTER than they do now.
They are moving at a agitated
pace, in this scenario, to build build build, once
their financial gain
goals can most often easily be met without so more waste.
One example of waste is once
being builds a content-dry site that has nothing but Adsense and several links on it. Folk hit that kind of site and can't wait to find a reason to leave. The thinking is, "Great! My 'click thru ratio' is sky high! I am deed all but everyone to click on my ads!"
But here's what's happening in reality: you are working Really hard to get traffic to such a site, only to "burn" it on a 35 cent click! No email capture, no followup, and most significantly
no desire on the part of the traveller
to EVER see your site again!
Would you rather have being come through your site and click at once on an advertiser's link, ne'er
to return? Or would-be you rather have being come to your site, see several great content, sign up for your list and not click on ANY links that 1st time?
I wish take scenario #2 any day of the week. And I won't have ready-made a single penny off of that person with that initial action. But I wish in the future!
If you have a site that you perpetually
test and tweak for performance (beyond its ability to repulse your visitors into clicking on an advert simply to get to a QUALITY site) then you have a real business.
You can test and track SO Many a variables to do a site more profitable than it is now. Every site on the web can perform better than it makes right now. Every single one!
The folk who understand this ne'er
finish testing their calls to action to get their visitors to do more than thing
that results in a one-time action.
Traffic is the most costly thing on the web several in the time it takes to get it and the resources you have to use up for each and every hit.
The traffic you have now power be all the traffic you EVER need on a daily basis to do a killing with your site. You wish ne'er
cognize until you test and track everything simply about your site.
The headlines, the offers, the opt-in forms, the guarantees, testimonials, bullets, adsense placement, followup... In short, every webmaster on the net has a lot of activity to do on every site they own if they actually want to reap the kinds of profits their sites are actually capable of actuation in.
Most folk get a site up and are happy with the sales or clicks they get and come on. NO! You are deed so more money on the table thinking you are done with a site right after you put it up.
That site is the worst it should ever be! Wasting another domain fee, hosting fee, information measure
and the price associated with deed traffic to a brand new site before you have optimized your current site for the really better conversion it can pull is NOT nice business practice.
I cognize folk who have virtually
thousands of domains. And one thing I can guarantee you is this: They are fashioning a pittance, even as if they are fashioning $60,000 a DAY, in comparison to what they COULD be fashioning with far fewer sites and more testing and tweaking of that smaller group!
And Fortin seems to agree. He is going to be at my seminar in New Orleans Sep 9th - 11th, 2005 to expose everyone who attends to simply how more money they have left on the table over the years because they have ne'er
tested several aspects of their calls to action.
It is enlightening, as well as depressing to find out how more money you COULD have ready-made all this time had you tested from the beginning!
But the point is, you cannot go back to get all those lost subscribers, sales, or clicks. You can only start testing now to capture more money from each site you own. Thereby alleviating the need to have a massive network of sites all activity at half their potential or more less!
Just simply about the author:
Jack Humphrey is Managing Partner at Content Desk. He is as well the author of Power Linking 2005, now in its 4th edition. http://www.power-linking-profits.comTo discover more simply about the profitable niche business industry, check out http://contentdesk.com/mardigras
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