Using Short Term "Windfall-Generating Opportunity" Thinking
Dear Business Owner, Entrepreneur or Start-Up,
Building a long term growth-oriented business as an enduring wealth generating asset is every business owner's dream.
But making it through the business "growing pains" usually poses quite a dilemma for the entrepreneur. Although your vision should and must be long term, you can't usually do that easily because too many short term challenges, obstacles and problems need to be handled--first.
After studying the problem for the last few years, although I've always focused on marketing problems, but what really a lot of quality business people around the world usually struggle with is frankly---a cash flow problem.
They need more cash. They need more profit. They need more sales. They need more high yielding revenue.
And most importanfly, they usually need it right away.
It's great to have your financial income set for next year and the year thereafter, but for people to be able to go the distance, for them to be able to build the growth- oriented enterprise they want---they have to be able to get through the short- term, temporary cash crunches and the demanding financial constraints of the moment.
There is nothing wrong with this. It is sometimes part of being an entrepreneur. It is just very stressful--when it doesn't have to be that way--at all. Once you know how to generate all the cash you