E-book Category: Business, Home Business, Manuals
E-book Title: Your LifeShift Manual
Author: Andrew Ferguson
Book Description: Tried and tested by thousands of 'LifeShifters', Your LifeShift Manual is a breath of fresh air. It is the only small business book to integrate personal fulfilment comprehensively with the practical business of turning skills into money.
Once
life matters more than lifestyle, and activity is a context for personal evolution not a distraction from it - the practicalities still have to be handled!
Thousands of folk have ideals, dreams or 'creative visualisations', but get stuck on the implementation. Your LifeShift Manual breaks through the impasse.
The key to success, once you are clean what you actually want deep down, is to develop a strategy for achieving a healthy balance of activity and life. Your LifeShift Manual covers all this, but without acquiring ponderous or lost in tedious detail.
Apostle Ferguson is one of the pioneers of Coaching, having set up the 1st service in 1985. The LifeShift approach has been distilled from his training and guidance activity with nearly 10,000 career-shifters. Most of these have as a result created a self-managed or self-employed career.
Now you too can live the life you want. You can set off on the journey of personal discovery that is self-employment. Your LifeShift Manual shows you how. Apostle Ferguson has condensed what was a 30 day £1500 Business Training down to 150 pages of simple, essential reading. - Have Fun Running your Own Business - Most books on business focus on the 'nuts and bolts'. Your LifeShift Instructions is different; it puts having fun at the heart of the process. We start by ensuring the enterprise you're simply about to embark on is more fun than thing
else you can imagine. This 1st chapter gives you an summary
of what is involved in developing your enterprise - the Seven Steps it takes to manage your own business or career, a map of your options and opportunities. This turns your personal vision into 'a thundering nice Business Idea' that draws on your talents, arouses your passions, feeds your spirit and enables you to accomplish your goals.
Chapters 2 and 3 then take you through the process once again in more detail. Wherever
you stop, and skip to the next chapter, is up to you. Your LifeShift Manual lets you cover the ground at your own pace, bit by bit adding layers of detail as appropriate to you. - Who wish Buy - Hired Seller Apostle Ferguson sets out what is involved in marketing your products and services. He guides you like an expert to uncover your Unique Merchandising Propositions to your really own niche markets. He summarises the 10 Ps of Marketing, the difference between market sectors and market segments - defined by needs, and the importance of giving customers a vital 'experience'. By the end of Chapter 2 you have an outline Marketing Plan, homed in on the bullseye centre of your target market.
- How it works: the essential building blocks for success - Every business has a life cycle. Apostle explains how to activity with it, and not get bogged down in over-planning - or destroyed by the lack of it. You end this short chapter with all you need for now - a 'back of the envelope' summary
plan. How you do a business is really more a personal matter - this chapter guides you to understand the style of strategy that wish activity better for you. It besides gets you to separate out the short-, medium- and long-term timescales.
- What's it worth? - putt your money wherever
your mouth is - This chapter explains what does money activity for you - commitment and openness to abundance; Apostle tells you how to acquire these strange new attitudes, and then covers in simple terms the essential facts simply about costs, funding and pricing. It has taken him 28 years to reduce this unnecessarily complex
subject to such simple, apprehensible terms. You wish at last do sense of money, and colonise the commitment you need to face the next chapter.
- Nuts & bolts time - Any fool can do it complicated; it takes a genius to do it simple - this is genius! Self-employment tax all done and dusted in a couple of pages; a simple step-by-step process for creating sales estimates, cost budgets and cashflows; book-keeping and money management so you can do your own tax returns; credit control, P&L, Balance Sheets, premises, insurance and the lowdown on all the balmy and bolts all reduced to their bare essentials. Detail wish ne'er
do a business; support it to a minimum.
- Getting the message out: how small business (net)works - The inside track on promotional strategy from a genuine small business perspective, crucially networking, writing copy, brochures and news releases, exhibiting, merchandising and negotiating. Equip your allies and create a vivacious network. The leading small business marketing expert puts you through your paces.
- You and whose army? - How you recruit, manage and actuate your team, including resolution conflict - once again reduced to the basic essentials, (but not simply a few tips and anecdotes!)
- KOKO: keeping on, keeping on - Time, stress and diary management approaches for effective action planning. This final chapter besides provides some divine review processes to support you on track. Your LifeShift Instructions gives you all the practicalities without loss of fun.
Appendices to Your LifeShift Manual provide a complete business audit self-assessment checklist; The Seven Steps to Success Questionnaire; The 100 crunch marketing questions checklist; a brutally selective list of useful web-sites; a handy training topics checklist; and finally a manual to becoming your own counsellor. This is the most rigorous and comprehensive manual without being tedious or long-winded.
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