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 | YOUR STATION'S SALES PRODUCTION HANDBOOK Ebook | |
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 | |  | | E-book Category: Business
E-book Title: YOUR STATION'S SALES PRODUCTION HANDBOOK
Author: Dan O'Day
Book Description: message from Dan O'Day....
If you work at a commercial radio station, then I know your station has the following:
- A Creative/Production Department
- Occasional conflict between the two departments
What if there were a tool that would eradicate 90% of your Sales/Production conflicts?
YOUR STATION'S SALES PRODUCTION HANDBOOK?
What if this tool were exceptionally easy to customize to your station, your market, and your staff?
And what if you could download that tool right now and start using it tomorrow?
I'm talking about
Such A Brilliant Idea That I Wish....
I wish I had created it.
Instead, it's the brainchild of three very talented, accomplished major market station producers.
They created a 14-page Advertising & Production Handbook that is given to each member of the station's Sales Department.
All the account executives. And the sales assistants. And anyone else involved in the process of helping to deliver results-producing, profit-generating radio advertising.
The Handbook demystifies radio advertising.
It provides clear guidelines that must be followed.
It makes it clear that these are not "suggestions." These are rules.
The Handbook provides a road map for salespeople who want to do the best job for their clients.
Here's What The Handbook Teaches The Account Executives.
- Who We Are - A one-page biographical section that "sells" the creative team to the sales team.
I've never seen this done at any other station, and it's absolutely brilliant:
It sends account executives out in to the field proud to be working with such an accomplished creative team - and much more confident in the station's ability to deliver meaningful, measurable results for their clients.
- What We Do - In a single page, the handbook explains to the sales team exactly what the creative team does. And they cleverly offer "social proof" to back up their explanation.
- Why We Do It This Way - I never would have thought of this; fortunately, these three guys did.
Now that you've explained to your account executives exactly what you do for your clients and how you do it, in just a single page you explain why you do it this way.
This is a crucial component of the handbook - getting your Sales Department fully "on board" with your internal commercial production operation.
- Handy Reference Materials - A single page listing valuable Internet resources for your salespeople. (Remember, you can replace some or all of these with others of your choosing. But your account executives will profit greatly from the ones already listed on this page.)
- Creative Team Contact Info - A single page listing everyone involved in the commercial creative process and exactly how to reach each of them.
More... | 
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