E-book Category: Business, E-Business, E-Marketing
E-book Title: Website business plan
Author: Linda Caroll
Book Description: "If you have built castles in the air, your work need not be lost.
That is where they should be. Now put the foundations under them"
Henry David Thoreau; 1817-1862 Success doesn't happen by accident If you were opening a brick and mortar business, you'd be sure you have a plan before signing a lease, buying product and opening your doors. Most website owners don't plan for their website's success... which explains why websites seldom succeed. Success doesn't happen by accident. 95% of websites could go offline and no one would miss them but their owners.
Do you know the first mistake that website owners make? It's a mistake that they make before their site even goes up, and it dooms their site to failure. (answer, page 11)
Do you know how to calculate the finacial viability of your idea?
No? One business owner that tested this plan told me that in 5 minutes, she realized she could never succeed with her idea, but she also saw a small change that could make it work. (see page 18)
Do you know a really quick and dead-on effective way to see if your pricing is right? Most business owners rely on guesswork to price their goods, which is a poor method for pricing the products that you're hoping will put bread on the table and a roof over your head. (see p 18)
Do you how to use a simple chart to figure out where your traffic will come from? Because "from the search engines" isn't an answer if you don't know how to get your site to page one. My simple promo-planner chart will help you plan where to get a constant stream of traffic, which is far more effective than the "hope and pray" method. (see page 38)
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