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 | |  | | E-book Category: E-Marketing
E-book Title: Website Weapons
Author: Yeo Feng
Book Description: Some of the real world, honed in the trenches marketing education you'll receive as part of this package reveals the following little-known secrets:
What choice of fonts should you use for your headline and main copy for maximum conversions (This is NOT the font everyone else seems to be using!)
The mistake 70% of all online sales copy make that is causing them lost sales this very minute just because they fail to make this 3 minutes change to their letter
How my never before revealed, "Index Of Importance" can help you boost sales without even changing a single word of your copy (I use this in every single letter I write for my clients and its dead easy to do...)
How you can cleverly use Ivan Pavlov's landmark experiment with the dogs to sell to create good impressions about your products without ever using a word of praise, and cause them to buy immediately without question
Find out this one single graphic on a website that caused me to order a product without even reading a single word of the copy... and how you can create an avalanche of sales on your website by doing the same (This graphic is NOT the virtual cover!)
Why you should always use mind reading when selling online, and how to bluff your way through even if you're not psychic
One slick and little known way to use popups, that rival all other methods hands down... and can boost your conversions overnight (This is nothing like the conventional entry / exit popups you already know about...)
How can swear words dramatically increase the selling factor of your letter, and how to use it correctly to avoid shooting yourself in the foot
One quick and enjoyable method for you to get into the minds of your prospects while having a ton of fun! Yet most people choose to do this the hard and tedious way!
Which colors convert the best and why... Plus check to see if you are invoking the right kind of impressions and emotions with your current color scheme!
The #1 mistake website owners make about audio messages that turn people off so much, they cringe and feel like closing your page immediately (This has nothing to do with how nice your voice sounds)
My incredibly simple 4 steps method for creating "riveting" audio messages that pressure visitors to buy now... (Less than 95% of website owners use this!)
One crucial element that makes or breaks your website audio message, and how you can tweak it to work for you under all conditions... (This is the same technique I use when performing to audiences ranging from 100 to 1000 in size)
One extremely powerful and little known way to "hypnotize" your prospects using website audios and get them to obey your every beck and call! (Once you learn this, you will laugh at the other 95% of website owners who do not and leave them right in the dust)
How using curiosity and being outrageous can make you a windfall (Plus my exact steps to achieve this... without changing a single word of your product or telling a lie!)
Why most cheap deadline tactics (including date changing scripts) do not work for the Internet... plus how you can twist it such that your reader is instantly motivated with real "pain" to act now
What McDonalds and Real Media can teach you that will double, or even triple your current profits overnight, and suck more out of every single visitor to your website
The shocking truth behind professionally designed header and product graphics and how they can hurt your sales if you blindly copy what 75% of the people out there are doing right now
Why most domain names are a turnoff and potentially damaging for your business, and how to choose the right domain name that will skyrocket your traffic and sales by creating a mental imprint of your product in the prospect's minds
One devious (and almost unknown) method to use testimonials on your website that will cause visitors to order with minimal resistance
How to overcome buyer's resistance by using the same million dollar techniques used by David Copperfield, Lance Burton and other world class magicians out there who consistently manage to captivate a full house audience
How you can get as much as 95% of your emails read by "attaching a penny" to each letter you send and making it stand out !?!? (I learnt this from legendary direct marketer Gary Halbert)
Find out when is the exact time people feel most tempted to cancel their orders, and how you can reverse their thought process by this one simple change that takes 3 seconds
Find out 4 main and ONLY reasons why people refund your product... and 1 sure fire method to reduce your risk to zero while charging more!
The truth behind seemingly impossible, "too good to be true" guarantees and how you can offer one of those without ever getting burnt (Less than 10% of Internet Marketers actually use this strategy to their advantage)
How to legally spy on your competitors, find out the goldmines in their sales letters (Even the forbidden stuff they do not want you to know about and have already deleted ages ago) --- This is the technique I almost didn't want to release in print
How to find out whether others are illegally plagiarizing parts of your sales letter, and a magical tool to test the "ego" factor of your website in 3 seconds... for free!
What are 3 top-of-the-mind questions your letter needs to address that will appeal to the primal need of your prospects... and decide whether or not they will buy from you today and the days after (70% of all sales letters are filled with fluff as a result of ignoring this golden rule!)
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