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 | Used Car Web Site: Marketing Ebook | |
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 | |  | | E-book Category: E-Marketing
E-book Title: Used Car Web Site: Marketing
Author: Steve Macleiian
Book Description: Your Used Car Dealers Will be Laughing All the Way to the Bank
and Begging YOU to Take Their Money
The information in the "Used Car Websites" ebook takes all of the guess work out of planning for a profitable business. Following the guidelines will ensure you have dealers begging you to take their money. And why wouldn't they? Used Car dealers make anywhere from $300-$1500 per sale, so if they just sell one car from your website, they're laughing all the way to the bank.
Here is a sample of what you will get from this eBook:
What size dealers to approach and how to approach them:
You also don't want to be wasting your time. You've got a project you're trying to "get off the ground" and you've got other "calls" to make.
An Understanding of your niche market:
The sample of dealerships you should visit for your market research should not be picked randomly.
How to do your Market Research:
In this day and age people that are in the position to buy advertising for their business or company are harassed constantly by tele-marketers, non-profit organizations, looking for charity and donations, ad sales people from various agencies, spammers, their staff and sometimes their bosses. Find out how to get their attention.
How to set-up your pricing structure:
Discover what prices you can charge for your services and why and what prices are applicable to different areas of your website. You want to price your service competitively. A little research in advance of your actual meeting may give you a rough idea, but be prepared to be flexible. Some of your major competitors will be offering a bulk rate to these dealers, and you may not be able to find out what this price is until you actually discuss this with them.
Building Relationships
Your key to building and profiting from professional relationships. They will want to know how you plan on promoting the website and getting buyers to see their cars.
How to Build the Website:
99% of the scripts suggested in this eBook are open-source (free) but I have made available to purchasers special downloads of some scripts that have either been re-programmed by me for this type of website, or written by me and cannot be bought or downloaded anyplace else.
How to get the dealers to advertise for you:
If you follow the guidelines for dealers who are Internet savvy, you can have them helping to promote your site for free.
Working with contract sales people:
Contract sales means it is almost like they were working for themselves. A lot of people are not "cut out" to be their own boss. Don't let these types take too much of your time. Count your losses and "cut them loose."
And much, much more...
If you had a look at the TOC (Table of Contents), you will see there is a lot more that I haven't even touched on here.
Learn How To Use the Internet to Profit from a Local Market
You don't have to have a website that sells goods and services internationally to make a profit from the Internet. There are people using the Internet to target their local markets who have learned to make a living from their online ventures. You don't read about them in the news; you don't see them on the television, but they are making a good living; people who you will never hear about.
I personally know a business that rents cottages in the summer time. 30% of their business is repeat renters; 40% are new renters who found them on the Internet, and 30% are people who found them some other place. Another local business person I know sells local real-estate. He makes a GREAT living, and 80% of his wealth comes from advertising on the Internet.
There is:
Money Lying in Your Backyard...
... and all you have to do is pick it up!
You're probably thinking "how can you compete with the BIG boys?" but it isn't hard at all. You just have to be able to offer a similar service with a unique twist and they will be ready to buy over and over again. The Used Car Web sites eBook will walk you through the steps you need to take.
There really isn't any secret to it! If they like you, and they like your service (because they are making money) then you have just developed a highly profitable business arrangement that you can continue to reap the benefits from for years to come. Their success ensures YOUR success.
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