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Thin Slicing Ebook

Thin Slicing
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Title: Thin Slicing
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Hyper Niche Your Business For Huge Profits

Learn how to tightly focus your business on a very targeted niche and become the leader in no time flat. Become the big fish in a little pond and generate huge profits.

Terry:
Hey there. You're listening to Terry Telford from TheBusinesssProfessional.com and today we're very fortunate to have Kelly Robbins here with us on the call. Kelly is a copywriter and a marketing expert in the healthcare field. She specializes helping hospitals and non-profit organizations with their copywriting and marketing efforts. Her niche is very specialized, but her formulas and principles that she uses are very universal. What that means is that the information that Kelly is going to provide for us today, is something that you can use immediately in your own business.

Kelly operates two businesses: she has KellyRobbinsLLC.com, which focuses on the healthcare side of thing, and is working on TheCopyWritingInstitute.com with a partner, which is more focused to what you're looking at as a general entrepreneur and learning the ins and outs of copywriting.

Kelly has been in the business for about 15 years and has won various awards including the 40 Under 40 award, as well as getting many accolades from her clients and subscribers. You'll see that on her websites. I could go on and on about Kelly, but I think it's best to bring Kelly on and she can tell you best about herself and her background and whatnot. So, without further ado, I'd like to say thank you very much for taking the time to be with us here today.

Kelly:
Thank you, Terry. It's a pleasure to be here, thanks for asking me.

Terry:
Thanks; I appreciate that. Maybe you can start off with telling us your background and tell us how you got into copywriting and more specifically the healthcare industry.

Kelly:
Okay, sure. To start, I have no healthcare experience. I actually worked at UPS for 13 years. I left about six years ago because I wanted to work from home and have a flexible business. I looked into some different things to do. As a marketer, I knew that copywriting would be a great business to start. I started writing copy for everybody in all different industries and I found out that I really loved working with my healthcare clients. I was helping hospitals, doctors, and physician's practices and I was having success with them.

As we all discover in marketing, we have to choose a niche, be specific, and target that niche. I followed directions and chose the healthcare niche. If you look at my website you'll see that it's very healthcare oriented. I'm sure that some of the things we'll talk about today are looking at the clients pain and seeing how you can address what their issues are. That's what I've done with my marketing materials is target that specific niche and it's worked very well for me. So, I really kind of stumbled into healthcare.

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