The Ultimate Guide to Understanding Your Logo - How to Prepare & Print It Perfectly is a eBook that breaks down the fundamentals of what and how your logo should be and look. It describes everything from the acutal font you should use, to the size it should be, to the colors it should be, all the way to what format it should be created and saved in.
All of these play an immense role in creating the PERFECT brand logo. Fonts that are too big or squished together will be harder to read and might turn someone seeing it for the first off immediately. Colors are EXTREMELY important in not only your logo, but anything to do with your brand. There are countless studies on colors and how they affect the human thought process; some signal negative effects and others positive ones, so this is one of the most important parts of your logo creation process.
The format part of it is for when you are trying to enhance or enlarge your logo, which could be the case for various reasons. Using the wrong format will cause your logo to appear pixilated and blurry when trying to increase the size of it. You may not think that's a major concern becuase when would you need to make it bigger, right? Well one example would be when printing it, or having it printed, for promotional or marketing events, maybe like a booth at a trade show.
These are just some of the items touched on in this eBook. There are plenty of other things that go into creating your logo, so take a look at what else is discussed and enjoy creating your PERFECT logo!