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The Trade Show Edge Ebook

The Trade Show Edge

Ebook cover: The Trade Show Edge


Title: The Trade Show Edge

Discover how to measure and greatly improve your trade show participation!

Inside "The Trade Show Edge" you'll find....

  • A Trade Show Planning Guideline to maximise your trade show results
  • How you should evaluate the trade show market and plan an exhibit program
  • Where to find trade shows
  • How to establish a budget and what to cover (Includes Budgeting Worksheet)
  • How to spell out and plan your trade show objectives
  • What you should do before committing your company to a trade show
  • The activities that contribute to a trade show's success
  • What's the most important starting point for any trade show?
  • How to calculate your potential show audience
  • Selecting Space - the factors and guidelines you must consider

In addition, the ebook also covers....

  • How to obtain publicity in Business-to-Business Press, including how to write press releases/prepare Press Kits
  • How to ask "Open Ended" questions
  • How to qualify prospects. Included is a sample Qualification Form
  • Trade Show Evaluation Form
  • What to do in an emergency
  • Pre-show, At-show and Post-Show Marketing 
  • How to create crowd-stopping graphics and other exhibit tips
  • Post-show follow-up and evaluation (Two of the most overlooked aspects of trade show participation)
  • Your Prospective Buyer - know what your visitors want!
  • The latest exhibit design and industry trends
  • Resource Directory and Industry Terms
  • Giveaways - make sure they have a connection to your product
  • The most critical resource on the trade show floor - The Trade Show Planning Guide
  • Trade show hospitality events should be relationship-focussed
  • Shipping your exhibit tips, drayage & how to avoid aggravation
  • Trade show literature tips
  • How to train and schedule your exhibit staff
  • How to evaluate your competitors at a trade show
  • Don't forget sponsorship and speaking opportunities
  • How to design and build an open, inviting booth
Ebook cover: The Trade Show Edge
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