Why do people buy... it's not what you think.
In the past thirty years psychology has uncovered fascinating insights into the way our minds really work and, in particular, the role our unconscious mind plays in determining our behaviour.
Written by Philip Graves, the author of the Amazon Top Ten Best Business Book, Consumer.ology and one of the world's leading experts in consumer behaviour, The Secret of Selling gives you a practical an accessible guide to what makes customers buy.
No matter what you sell this ebook will help you sell more often, more confidently by appealing to your buyer's unconscious mind.
Yes, product features and benefits are important, but typically business owners get far too preoccupied with these conscious components and overlook the fact that before and after we consider these functional elements we are attracted and rewarded by something else.
Fascinating and practical, The Secret of Selling is essential reading for anyone with something to sell.