The SEO MINDSET Ebook

The SEO MINDSET

"Finally, SEO Master Reveals His Private,'Slap-Proof', Tactics for
Staying On Top of Google & Creating a Massive Flow of Buyers Cash In Hand... 100% Guaranteed!"

Why? Because there are so many short-sighted gimmicks and fads out there. And they are setting people up for a harsh reality check. It's time for someone to reveal what TRUE SEO really is (and not charge an arm and a leg to do it!)

This is not about using the latest social networking site or a list of social bookmarks. This is unlike anything you have ever seen. I am fed up with all the junk. "Enough is enough!" In one sweet package you get everything I've ever learned about Search Engine Optimization. Inside, you will discover...

• How search engines "think" because when you understand this, you know exactly what to give them to make them happy...
• What easy tweaks and changes you can make to your web pages today so Google falls in with them tomorrow (and blasts your site up in the search engine results)
• How to make your site totally IMMUNE to "Google Slaps". Even better, you will love the slaps because you'll move up as the fad sites get shoved out the door!
• What are the true search engine ranking factors and exactly how to maximize them on your site for "Front-Page" treatment...
• A complete "Master SEO Plan" that will position your site on top of Google, Yahoo and MSN for years to come. (Naturally, you get the traffic and sales that come with it too)
• And much, much more!

Dear Fellow Marketer,

My name is Brad Callen. As an Internet marketer of the world's finest SEO, keyword research and other software for the past 6 years, I have learned a thing or 2 about search engine optimization.

And frankly, I'm worried.

I'm worried by what I see being sold as SEO today. Most of the techniques are fads and all fads follow a pattern.

Remember the Pet Rock?

The Pet Rock was invented by Gary Dahl in April 1975. It was all the rage. Gary sold more than a million of them in a few months. But guess what?

By Christmas 1975 it was all over... done... finished!

Gary did make a lot of money but then his next 4 attempts to duplicate the success of the Pet Rock failed miserably. He NEVER achieved that kind of success again.

And today, the Pet Rock is considered "incredibly useless and stupid".

Every Fad Has a Short Lifespan... And when It is Over, It is REALLY over.

That is the way fads are and the way they've always been.

The only difference between "Pet Rock" fads and SEO fads is that the search engines change their algorithms to end a fad.

And when they do... it is Google and Yahoo that consider your site "incredibly useless and stupid."

You've probably heard about "Google Slaps"? That is when Google changes the way it ranks sites to counteract fads and to improve results.

Internet marketers coined the term "Google Slap" because their sites got knocked off the front page. In some cases, they got banned completely.

Some people literally lost their business overnight!

Do not let something like this happen to you. It is crazy to build a business on a shaky foundation. I am not saying the fads do not work. I know some of them do.

What I am saying is quit taking short cuts and run your sites like real businesses. Think about this...

When you consider what the goal of every search engine is, you see that fads, gimmicks and tricks cannot last. The truth is, Google, Yahoo or MSN, does not want one site to be plastered all over their results.

You Have To Learn To "Think"
Like A Search Engine

What do they really want?

They want searchers to find what they are looking for!

That is it. Makes sense, right?

So the key is to just give them what they want. And I will show you exactly how to do it.

Why should you listen to me?

I've been around the block. The fact is, I've been marketing products on the Internet for over 6 years. I have sold millions of dollars of software to marketers all over the world.

And you know what? I did not get where I am without understanding a little bit of SEO.

I had to learn the ropes the hard way. I constantly tested new ideas. I dug into competitors sites to see why they were listed above my own.

I hung out in SEO forums all over the net picking up bits and pieces here and there.

And then I make changes and monitor the results.

This was slow and sometimes frustrating work. Search engines do not move near as fast as we would
like them to when we're testing SEO changes.

But through it all, I believe I have developed a system of what works and what does not. And my sites are living proof of that.

When I Launch a Site Now, I Know With 100% Confidence That It Will Soon Rank High In The Search Engines
And you will develop the same confidence with the knowledge contained inside SEO Mindset.

All of my sites rank very well for the keywords I want them to rank for. And my sales are great because of these results. There is a simple formula I talk about in SEO Mindset:

Targeted Traffic + Conversion = Money

The SEO Mindset will cover the Targeted Traffic for you and because it IS targeted, will help with the Conversion as well. When you get those 2 factors working for you, the end result HAS to be money in your pocket.

So, can I walk the talk? You bet I can.

"What is an SEO Mindset, Brad?"
It is simply thinking about SEO like a search engine. And then devising a realistic plan based on sound principals. This is what I teach in the SEO Mindset.

The SEO Mindset has 3 simple steps:

1. Identify your audience, competition and plan your attack.
2. Implement the SEO changes necessary to blast your search engine results to the front page and perhaps the number one slot.
3. Constantly track, tweak and adjust to not only maintain your position but fortify it as well as increase it.

I teach you how to easily develop an SEO Master Plan that will serve you well for years to come. And when "Google Slaps" happen, you move UP while others move down.

You can kick back and smile while everyone else panics. I've seen it in the forums. I have heard them in person. Follow my plan and you will secretly HOPE for Google changes rather than fear them.

But that's not all.

"You Get 127 Pages, Crammed Full of Priceless SEO Knowledge"

You are tapping into my brain and draining every ounce of SEO knowledge right into yours. I am not holding anything back. I have a reputation for delivering the highest quality goods and I am not about to screw that up.

It is like a Vulcan mind meld!

It's just like you are there, a fly on the wall, "spying" on me as I show you how I plan, research, optimize and track the SEO for every one of my own, multi-million dollar sites!

It's truly a unique opportunity. You get a chance to "peek inside the mind" of a successful marketer to glean and swipe the secrets of how I consistently land and keep my sites ranked high in all the search engines.

I give it all to you on a silver platter.

You discover, step by step, exactly what to do to march your sites right up the search engine results. And then, you get the kind of sales and profits you've always dreamed of.

And you will sleep like a baby because you have built your success on sound principals, not fads and gimmicks.

"How Would You Like a Look Inside?"

Here is the table of contents:

• Chapter 1: The SEO Mindset
• Chapter 2: Understanding Search Engines
• Chapter 3: Search Engine Ranking Factors
• Chapter 4: Your SEO Master Plan
• Chapter 5: Setting Goals
• Chapter 6: Keyword Research
• Chapter 7: Competitive Analysis
• Chapter 8: Keywords & Site Content
• Chapter 9: On-Page SEO
• Chapter 10: Site Architecture
• Chapter 11: Link-Building Basics
• Chapter 12: Site Launch Links
• Chapter 13: Link Sources
• Chapter 14: Finking Potential Link Partners
• Chapter 15: Link Valuation
• Chapter 16: Link Worthy Content
• Chapter 17: Campaign Tracking
• Chapter 18: Closing

• How to customize your SEO strategy for maximum effectiveness. Despite what some people say, every site must take a custom approach and I tell you exactly how to do it. (Page 10)
• Use the 80-20 Rule (Pareto Principal) to get the most bang for your buck with 1 small change that has a huge impact on your search rankings. And the 5 minute directory submission that is more powerful than submitting to 100 other directories. (Page 13)
• The ONE true way to get indexed as fast as possible and boost your rankings at the same time (Page 17)
• The key insight for your Title Tag... I've never seen this talked about anywhere else. It can have an amazing effect on your sales if done correctly! (Page 20)
• Does the Google "Sandbox" really exist? Finally, you get this question answered AND you learn exactly what it means to you and your site. (Page 21)
• The 3 key factors Google uses to establish your page ranking and the specific type of anchor text Google expects to see to really boost your site up. (Page 22)
• And much, much more. In fact, you haven't even reached chapter 3 yet

"It Sounds Great, Brad. What About Ranking Factors?"

There are 3 main types of ranking factors that search engines use to determine your search results placement. The 3 types are:

On-Page Ranking Factors

These are things like your page Title Tags and Meta Tags. A lot of SEOs think these are not as important as they used to be or that they do not even matter at all. They couldn't be more wrong as you will see when you read about on-page ranking factors.

Other on-page ranking factors are your keyword usage and density. The SEO Mindset will guide you right along this critical section. This is like the story of Goldilocks and the 3 Bears. Your keyword usage has to be just right. Too much or not enough and it will cost you dearly.

Site-Based Or Off-Page Ranking Factors

The second type of ranking factors are site-based. These factors establish a "baseline" that will determine how well individual pages on your site can rank.

These have a considerable impact on what sort of rankings your web pages can achieve individually. There are 4 primary Site-based ranking factors:

1. Link Popularity - Each link to your site is a vote, but the vote may be good or bad. You will learn how to quickly determine which links you want and disregard the rest.
2. Topical Authority - This factor says, "Who is linking to you and who do they link to?" Depending on the answer, your topical authority goes up or down and so does your search position.
3. Site Architecture - How is your site laid out and broken up into pages? You will know just what the search engines want to rank your pages higher.
4. Trust - Discover what is meant by this term... How do you get Google to "trust" your site and reward it for being trustworthy?

Believe it or not, this is still chapter 3!

More...