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  | The Marketing Manual Ebook | |
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 | |  | | E-book Category: Management, Manuals
E-book Title: The Marketing Manual
Book Description: Learn How to Turn Marketing
Into Your Most Effective Profit
Generating Business Tool!
Marketing is Amazingly Powerful...
But Can be Expensive and Frustrating If You Get it Wrong!
My work has taken me all over the world and I can tell you that in all my years of consulting, I have not come across a single organization of any size or description that couldn't at least double the return on their marketing investment by following the process outlined in The Marketing Manual.
The Marketing Manual
A Step-by-Step Guide to Get You Focused
and Keep You Achieving Your Desired Results!
The Marketing Manual is based on REAL WORLD marketing needs. It will guide you and teach you how to put together a logical and practical marketing plan for ANY business or organization.
It outlines every critical step to developing a focused, effective plan that will take you where you want to go. And, it shows how you can bridge the gap between your business goals and your customers' needs.
The Marketing Manual is a practical workbook that will:
- Show you what marketing can (and can't) do for you
- Show you the critical role that "the marketing golden thread" plays in all successful marketing and how you can create your own "marketing golden thread"
- Deliver a fully-fledged, practical marketing plan, specific to your business, that you can put into operation immediately
- Share with you the principles of marketing in layman's terms, so that you can apply this knowledge again and again in ANY business!
The Marketing Manual builds a bridge, connecting the intimate knowledge you have of your business and your unique trading environment with the practical marketing knowledge you need to identify and communicate effectively with your target market.
Imagine a Marketing Plan that is Simple, Effective and Measurable ...
Now Imagine that Marketing Plan is Yours!
By working through The Marketing Manual you will:
- develop a better understanding of how your business is perceived in the marketplace, allowing you to make changes where necessary and capitalise on your current strengths
- discover new marketing opportunities and even new target markets
- get a handle on how your opposition are marketing themselves, and find out whether you need to make any adjustments to your strategy to take advantage of gaps in the marketplace
- learn to see your business from your customer's perspective and discover elements of your business that may be stopping it from operating optimally
- PLUS: get a practical and relevant marketing education that you can apply to any business at any time in the future - a priceless asset!
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