E-book Category: Business, E-Marketing, How To E-book Title: The Lousy Writer's Guide to Writing Persuasively Author: Janice Jacobs Book Description: The secrets to writing persuasive ad copy to boost sales is revealed in The Lousy Writer's Guide to Writing Persuasively. Author Janice Jacobs reveals her time-tested strategies to write persuasively to convert readers into buyers. You'll quickly learn how to correct your mistakes and improve what's already working.