E-book Category: SEO and Promotion
E-book Title: The Link Building Black Book
Book Description: The Link Building Black Book
25 Essential Free Link Building Stratagems For 2010 And Beyond
Note - I chose the title "Link Building Black Book" because I wanted to create a title that was mysterious and conveyed the fact that the book contains much knowledge and many secrets. The title does not in any way mean that these tactics are "Black Hat".
Links - an asset to own
Links, so they say, are the lifeblood of the internet. And it's true. Backlinks are the yardstick of your web content's visibility, and of its reputation.
Not only this - but top search engine optimization (SEO) experts the world over agree universally that link building is the most critical factor in an SEO campaign. It is widely regarded as absolutely essential to the success of a web site in the search engines.
The internet is like a vast banquet table ten thousand feet long, laden with an almost infinite number of dishes of every imaginable kind - and you are the chef who wants their dish to be tasted. It may be the most perfect piece of Salmon on planet earth - but if it just sits there in the middle of the table, surrounded by a million things, others may eat their fill without even noticing it.
It's not enough to have quality content. You need to put it in front of people. Exposure is one of the quintessential factors in modern business success. Unless you are paying for your traffic, a quality link portfolio is truly the essential "missing factor" that makes the difference between whether a great web page gets ranked in Google and the other major search engines, gets discovered by other web users, or whether it sits out in the digital wasteland - lost, forlorn and unseen.
A good "link portfolio" is a true investment for a web site. You are investing in continued free exposure to your brand over a prolonged period. A quality link can possibly make you money while you sleep for several years!
Now it's said (or should I say preached?) by some that you should not link-build; that you should concentrate only on developing your content and rely on "attracting natural links". While this might sound good on paper, for many this strategy simply does not work - and never will. Certain types of content, even if they are of top quality, simply do not get linked to as often as others - if at all. For example - an academic paper will not in general attract anything like as many links as a Youtube video - even if it is brilliant. Also, certain audience demographics do not habitually modify web content - and so why would such users ever create hyperlinks? I have many friends who use the internet every day but have rarely, if ever, created an html link in their entire lives - and will likely never build a web page! And what about "thin client" users such as those who browse with mobile phones and other devices that have no ability to cut and paste, or to create html code?
A modern business needs to advertise - and you still need links. I have researched this - by building super-high quality web pages with more, better free content than the competition, and then leaving them alone to see what happened. I observed as they got absolutely nowhere for a year. Then, I started link-building and watched the search engine traffic - and consequently the revenue from the pages - take off.
It can easily be seen that strategies of "attracting natural links", while desirable, are simply not the entire picture - and for some, they are entirely ineffective. Besides, how can content attract natural links if it is invisible in the first place? "To those that already have, it is given."
Despite the true and easily demonstrable power of a great link portfolio, most web site owners don't do much, if any, effective link building. The subject of link building is often seen as complex. It is shrouded in mystery, deliberate secrecy and sometimes even fear. Webmasters are sometimes so confused and afraid of "getting whacked by Google" that they simply freeze and do nothing.
Almost all of the free information that's out there on the subject is incomplete. It simply doesn't give you enough depth to do the job properly.
On the other hand, SEO (Search Engine Optimization) professionals often charge astronomical fees for getting sites up onto the first page of Google - meaning that the big corporations end up with all the traffic, leaving the small business owner or creative individual struggling. So much for the internet levelling the playing field...
But the good news is that with much of the competition either inactive, uninformed or ill-informed, you are actually in a strong position to achieve success if you have the knowledge and take the right steps.
The Link Building Black Book
Link building does not have to be complex. It can be simple and rewarding - but like driving a car, it does need to be done correctly. You have to know what you are doing.
I've created one of the most complete, compelling and detailed books on the subject of Link Building that you will find anywhere - and am selling it for $19.95.
In this digitally downloadable eBook, weighing in at over 110 pages, I have left no stone unturned and have presented so many strategies and so much information that you will have no need to resort to anything dubious. Also, importantly, this means that you will not need to outsource - which can be very expensive, in addition to being out of your immediate control.
Furthermore, I have scoured the web for the very best additional sources and have linked to a mountain of information - some of which you will be very unlikely to find any other way as it now only exists as a cached page in the web archive.
Why should you listen to me? - First and foremost, I have used strategies in this book to propel my sites to the top of search engines (including #1 in Google, #1 in Google images and #1 in Yahoo), kept them there and made money. Also, to date I have never received any form of spam complaint nor have I ever been banned from a search engine or ISP.
- Each of my 25 strategies is a complete chapter and a complete subject in its own right - and every strategy has the ultimate potential for many thousands of links if used correctly. Some of these strategies would in theory give you the possibility of millions of links and you would simply run out of time before you used up all the options. Not that you would ever need this many (or should you even attempt it!), but you have the option to choose and I show clever, rapid ways to distil and refine the possibilities down to the ones that are the most useful and relevant.
- You get in depth information - not just telling you "do this" but explaining why. This is important. For example, one of my 25 strategies is one that is commonly known: "Submit your site to directories". You get pages of info on how best to do this, a spin on some alternative types of directory that might be useful to you (this is a great tactic that most have not considered), plus you get an Excel spreadsheet with a database of 500 of the top general directories, combed from thousands - complete with Alexa Ranking and Pagerank. Who else gives you this much? I have never seen another guide to link building give you this much power. Forget the re-hashed blog pages that only have a few tidbits of information. They don't give you anywhere near the full picture.
- The strategies are very diverse. There is material suitable for beginners through to advanced - and in addition to all the major techniques, there are strategies and tips that I have not seen anywhere else. The beauty of having this much range is that each strategy turns up different link possibilities and opportunities you simply would not find any other way. The Link Building Black Book gives you a true competitive edge and millions of possibilities.
- The Link Building Black Book is strongly anti-spam. Depending on how you go about it, link building can make you either popular or unpopular. Throughout the book I demonstrate how to link build in ways that are responsible and respectful - and I provide so many possibilities that you have every opportunity to achieve the success you desire without resorting to any form of foul play. Not only this, but I have demonstrated very strong reasons, often not even considered, why spamming is in fact completely counterproductive.
What's In The Link Building Black Book?
Here are the 25 strategies. As said, each is its own chapter - often with several different spins and variations on the technique. - ATTRACTING NATURAL LINKS - 7 TOP METHODS
- "SPY" ON THE COMPETITION AND OVERTAKE THEM! [note - this is harmless and fully legal!]
- DO-FOLLOW BLOGS
- INTERNAL LINKING POLICIES
- ASKING OR ANSWERING QUESTIONS
- WEB 2.0 "VIRTUAL REAL ESTATE" PROFILES
- FORUM PROFILES, POSTS AND SIG FILES
- ARTICLE MARKETING AND PRESS RELEASES
- PAGERANK SEARCH
- VIDEO SITE STRATEGIES
- RSS / ATOM FEEDS
- PINGS AND PINGBACKS
- DIRECTORIES
- .ORG and .EDU
- SUBMIT YOUR SITE TO SEARCH ENGINES
- LINK BUILDING WITH PDFs AND OTHER DOCUMENT FILES
- SPECIAL SEARCHES
- ANTIMATTER SEO
- ALEXA'S HIDDEN GOLD MINE
- CODE GRAB BOXES
- VIRAL WIDGETS AND APPS
- BUILDING A LINK EMPIRE
- "MICROPEDIA" SITES
- AUTOMATION AND THE FUTURE
- DIVERTING LINKS THAT POINT TO EXPIRED DOMAINS
Note that in addition to these, you get 28 pages of general advice and background tuition on "The art of link building", plus links to the best research tools out there. This is absolutely invaluable.
Another extremely powerful key that the Link Building Black Book gives you is a huge number of examples of fantastic "magic searches". These are special search terms that can be put into search engines to find link building opportunities you will almost certainly never find any other way. The "magic search terms" included in the Book uncover hundreds of thousands of potential high quality link opportunities - and many of these, devised by me, you will not find anywhere else.
What the others don't give you... even Google...
It's interesting to note that many SEO experts don't really address the subject of link building. Despite the fact that it is widely acknowledged - even by top experts - that link building is the most important piece of the puzzle, they will typically not give very much actual, detailed advice on building links! Why is this? In my view it's most likely that they are keeping their real methods secret.
There are many blog articles out there with link building "tips". However, most of these are simply not thorough enough to enable you to do the job. The biggest collections of them are usually not more than 4 or 5 pages - and most of the tips are "one-liners"! I can't see how this will ever be enough to get you past your competitors. The Link Building Black Book is over 100 pages of solid information. Not only that, but my strategies are all free to implement (once you buy the eBook for $19.95 of course, and assuming you have a computer with internet access!)
Others will try to sell you expensive software that sends out automated link requests - but have you ever received these request emails? They are often annoying, impersonal - clearly sent by a machine - and most often get deleted. You would have to send those requests to an insane number of people to reach the top of the Search Engines.
Even Google themselves, who publish a "Starter Guide to SEO", steer clear of the subject of link building almost completely! They dissuade people from doing it and it seems that they have occluded - quite possibly deliberately - the most significant factor.
The reason for this is that they want to maintain quality results in their search engine - and so they do not want the search engine results to be deliberately manipulated. I support the idea of a "quality internet" but I must remind people that Google is not the law, nor are they the arbiter of good and evil, nor the owners of the internet. They are a Corporation - and the laws of the internet are not theirs to make. What happens in their Search Engine, web sites and online content is up to them - but there are other reasons to link-build.
The true rules are simply: The rule of law; the rule of being good to others; and the rule of having a business to run! Humans are competitive by nature - and if Google doesn't want people to self-promote through link-building, then I say that they shouldn't use a system that inherently rewards it!
If these methods are so powerful, why are you revealing them?
My strategy was to hold nothing back and to give the most detailed, accurate, complete picture of the subject I possibly could. Why would I do this? First, I wanted to sell lots of copies of my book, of course. But second, because the internet is truly vast. Few of the people reading the Black Book will be operating in the same niches as me... or you... also my methods are so diverse that we will not be treading on each others' toes. There are hundreds of millions of web site owners out there - and so no matter how many copies of the Link Building Black Book I sell, these methods will simply not be known about by most.
For example, just one of my 25 strategies (one that I have not seen mentioned anywhere else) turns up an estimated 272,136,700 link opportunities forming per year. There are truly enough linking opportunities to go round - if you know where to find them. Links level the playing field, which is something that I am into. Let more sites be discovered, not just the big ones - and then the best content will actually get a real chance to float to the top. More... | 
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