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  | The Complete Business Plan Manual Ebook | |
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 | |  | | E-book Category: Business, Manuals
E-book Title: The Complete Business Plan Manual
Author: Mike Elia
Book Description: How to Write and
Market a Business Plan
"This Business Plan Manual realizes that preparing a business plan or fundraising is not something most business owners do often... so whether you plan to hire an outside advisor or do it yourself, this manual can save you from doing it wrong, getting ripped off, or simply failing"
135 Page Business Plan Manual
Teaches You Step-by-Step How To
Create and Market A Business Plan That
Attracts Investors, Bankers and Other Key People to Your Business and Successfully Raise Money
Studies over many decades have proven that a strong command of communication skills is directly linked to launching a new business, raising money, and even to sustaining the long-term success of a business.
To move your business ahead, your communication level must at least equal the average level of the people you are trying to attract. To excel, your communications must surpass those of your competitors.
Every day, people judge your business by what you say, how well you say it, and how often they hear it. Rightly or wrongly, they make assumptions about your intelligence, your education, your capabilities and more importantly your business. There's no better way to communicate and make an impression on the people you want to attract to your business than a solid, well articulated business plan.
Imagine yourself in front of a banker, venture capitalist, or angel investor. You have the floor. All eyes are on you. You're speaking with confidence and poise, always choosing precisely the right topic. This scene could be real using The Complete Business Plan Manual.
Overcome The Obstacles To Writing and Pitching A Successful Business Plan.
Not having a strong command of how to communicate your business plan can be a serious handicap, an obstacle that prevents you from achieving your goals.
Someone who cannot express ideas eloquently, who hesitates because of uncertainty about what to say, can appear less than fully competent and qualified. Don't let that kind of mistake hold you back from achieving your business goals and from getting the funding you deserve.
So doesn't it make sense to have at your command as large, as diverse and as powerful a set of tools for writing and presenting your business plan as possible?
When asked why he and others sometimes have trouble understanding investment-related communications, Warren Buffett listed these four possible reasons:
1. Inadequate technical knowledge on the part of the reader to grasp what the writer wishes to convey.
2. The writer doesn't understand what he or she is talking about.
3. A less-than-scrupulous writer doesn't want the reader to understand a subject that he or she believes must be legally disclosed.
4. A knowledgeable writer with good intensions simply fails to get the message across to an intelligent, interested reader.
In the last case, Mr. Buffett sited jargon and complex sentence constructions as the likely villains.
All You Have To Do Is Follow Step-by-Step!
Imagine yourself in front of a banker, venture capitalist, or angel investor. You have the floor. All eyes are on you. You're speaking with confidence and poise, always choosing precisely the right topic. This scene could be real using The Complete Business Plan Manual.
This comprehensive manual is the single best way to organize your business plan and effectively communicate it to business associates, investors, and government officials. Best of all, you can download the manual directly to your PC. To benefit, all you have to do is follow the manual step-by-step!
In as little as 30 minutes a day, The Complete Business Plan Manual can substantially improve the overall organization and presentation of your business plan. It's so easy because all you have to do is follow along step-by-step!
"Put Dollar Signs In Front Of Every Step You Learn."
These steps have been used to close $967 million in M&A transactions and arrange for $760 million in financing from 1997 to 2003 alone. Businesses in all kinds of industries from telecommunications to specialty publishing follow these steps to successfully attract investors and raise money...and so can you!
For more than 20 years, I've been helping business owners and private equity firms buy, sell, and finance their businesses. Now with The Complete Business Plan Manual you can learn the secrets to writing a powerful business plan or captivating elevator pitch and persuading investors to fund your business idea or venture.
Wouldn't you like to command a set of communication tools so rich, so dynamic that people will be absolutely riveted by every word you speak, every phrase you write in your business plan? You can without risking a single penny.
With The Complete Business Plan Manual, you could be unleashing the power of your business and attracting the financing to make it successful in as little as 30 days or even less!
Download this comprehensive manual directly to your PC and follow it step-by-step in the privacy of your own home. Prove to yourself how in just one month you can be successfully pitching your business to friends and family, lenders, investment bankers, venture capitalist, or angel investors.
It's Guaranteed! Buy the manual. If you don't think it will help you, return it for a full refund with no hassles.
You risk absolutely nothing. The entire manual is yours to put to work for 30 days on a no-risk basis. You must be fully convinced that The Complete Business Plan Manual gives you the powerhouse tools you need for success...or it costs you nothing!
In The Complete Business Plan Manual, you'll receive infinitely more than just theoretical understanding-you'll gain practical, step-by-step instruction on how to...
- Select the right professionals and when to involve them
- Craft a "wowing" business plan that actually gets read
- Build a cohesive business case interwoven through all promotional and communication mediums
- Package a business plan that compels investors to fund your plan in an incredibly crowded market
- Craft an elevator pitch that captures an investor's interest in just 60 seconds
- Generate free publicity that attracts investors
- Effectively position your business plan against the competition in your market
- Build a long-lasting relationship with potential investors (this is more important than you realize)
Table of contents
Foreword
How to Use This Manual
About the Author
Introduction
1. Getting Started with BPSR
First Stop: Reality Check
Why Even Use a Business Plan?
Know Your Investor
Your Single Biggest Challenge
Three Steps to Bridge the Investor Confidence Gap
The Villains of Effective Communication and How to Stop Them
Identify Your Team
Organize Now and Save Time!
2. Gathering Evidence and Picking Out Talking Points
First, Sell Yourself on Your Idea
What to Gather...
Do Your Own Due Diligence
Classifying Your Material
Sources of Evidence
Web Evidence
Selecting Your Arguments
3. Show Me the Numbers
Start from a High-Level
Financial Statement Basics
The Statement of Earnings
Statement of Financial Position
Statement of Cash Flows
General Suggestions
Compiling Your Financial Statements
Valuing Your Business
4. Drafting Your Document
Take Action
Outline Your Plan
Formulate Interrupting and Engaging Openers
Pack in the Information
Incorporate Your Evidence
Seven Remedies When Your Writing Stalls
Check Your Work with Everything Together
Principles of Good Organization
5. Writing in Plain English
Nine Common Writing Mistakes
Use the Active Voice with Strong Verbs
Try Personal Pronouns
Bring Abstractions Down to Earth
Omit Superfluous Words
Write in the Positive
Use Short Sentences
6. Designing Your Document
Beginning the Design Process
Hierarchy 81;
Typography
Layout
Graphics
Color
7. Finalizing Your Document
Get a Fresh Set of Eyes
The Second Draft
The Third Draft
Final Proofing
8. Time to Go to Press
Hard Copies
Electronic Copies
Congratulations!
9. Preparing Your Oral
Arguments
Six Steps to Your "Elevator Pitch"
What to Expect in Your First Investor Meeting
10. How to Find Investor Addresses
Use a Consulting Firm
Buy an Investor Database
Create Your Own List Off the Web
Use Resources at the Public Library
Capturing and Storing Address Information
11. Getting the Word Out!
Pitfalls to Avoid When Using E-mail
Utilizing the Web
Making Your Investor Relations Web Page Powerful
Press Releases & Publicity - Overlooked Investor Relations Tools
Appendix A. Due Diligence Sample Request List
Appendix B. Companies & Resources Referred to in This Manual
Books/Ebooks
Understanding Investors
General Economic and Reference Information
Competitive, Market & Industry Research
Business Plan Software
Business Valuations
Writing and Layout Aids
Printing and Binding Tools & Information
Business Plan-related Services
Investor Databases
Database Programs
Creating a Web Site
Investor Relations
More... | 
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