The Business of Medical Practice is an ebook written specifically for physicians, but similarly appropriate for other professional healthcare providers. The core focus of the ebook is that nearly all doctors and other medical professionals who own or manage a medical practice over time will fail.
They will fail because they are never taught or made aware of the critical importance to every successful business of implementing the time-proven business foundations and principles. Every business, including medical practice, is predestined to gradual deterioration if these principles described in this ebook are not implemented, at least to some degree.
The business principles, including marketing principles, are laid out in detail. Steps to implementation of these are described. Advice about management of the barriers to these two business requirements are discussed.