Title:The Art of Company Advertising and Branding Online and Offline Author:Tommy Rodriguez Description:
Advertising and branding are pretty big jobs to tackle in the world of being in your own business. Without showing the world who you are and what you offer, survival is tough. There are certain techniques and methods that one can use to make the job effective.
This book covers concepts, techniques and good advice for even the well experienced business owner. It never hurts to have a new perspective on things, giving fresh thoughts to current ideas, etc. This books is great for the beginner!
Reviewed by Satish on My Rate 3 Any business without proper advertising or branding is equal to dead. With Internet penetrating swiftly into all the countries, Online promotion or branding is swiftly catching up. Take a country like India which has a great demographic advantage. 60% of Indian population is between 15-50. This crucial advantage delivers insurmountable benefits to advertisers online. As most of the youth spend major part of their time online, the budgets are growing in percentages when it comes to onlibe branding. Much more in this book. . must read.