E-book Category: Business, How To, Mystery E-book Title: Testing and Tracking Author: John Taylor Book Description: To put it simply you need to implement a scientific testing and tracking strategy that will:
Provide you with powerful insider information on exactly what to test and track.
Teach you practical testing strategies that will save you money, time, and effort while improving your results.
Provide you with an easy-to-understand overview of the testing and tracking process.
Help you learn why header graphics don't work on some sales pages.
Let you discover the top 22 web page elements that everybody must test.
Tell you how to create a web site that turns visitors into buyers.
Tell you what the 3 critical measures are for evaluating the effectiveness of your e-mail campaign and autoresponder sequence.
Explain why you must analyse the results of all your marketing efforts.
Let you learn how to evaluate whether to use an online service or to install your own CGI tracking script.
Recommend the best software tools to help you improve your online performance.
Help you to identify the 21 web page "turn offs" that will lose you money.
Show you where to find free and low cost testing and tracking software that will save you both time and money.
List the data that you should collect from every visitor to your web site.
Let you discover exactly which testing and tracking techniques set professional marketers apart from their less successful counterparts.
Teach you how to set up and manage your tracking system for optimum results.
Let you into some of the best kept testing and tracking secrets.
