E-book Category: Auto
E-book Title: Taking The House Edge
Book Description: "How A Jaded Ex-Car Salesman
Turned Renegade On Dealerships,
Exposing The Truth Behind Their
Lies & 'Funny Accounting,' Saving
You Thousands On Your Next Car!"
If you've ever wanted the "insider's view" of how car
dealerships really run and how they're (sometimes not so)
legally taking you for up to $11,000, then read
every word of this page and prepare to be shocked . . .
Dear Friend,
I was shaking with rage. Look, I was always walking a moral tightrope as it was, trying to do right in a system that didn't seem to know right from wrong.
Needed to put food on the table so I did the best I could, and most of the time I managed to cut my customers decent deals while keeping "the tower" (the sales directors in the glass room that worked the deals) off my back . . . Well here I was, one Friday early morning . . . Over $800 missing from my paycheck. My couple days vacation and a deal I'd done the previous Saturday had mysteriously "vanished."
Not Even The Employees
Were Safe From Their Insatiable Greed!
I couldn't believe what I was seeing. 16 months on the job, 60 hours a week, 227 cars sold, and I felt like I was getting taken . . .
Managed to get back my vacation pay, but was told it was simply "too late" to take care of the fact that they had given my car deal to another salesperson instead.
In a business fueled by dollars and cents, lights kept on by preying on the lesser informed, greed and corruption ran amuck . . .
How They Pulled An $11,000 Grand Slam
On An Unsuspecting Victim . . .
He just wanted a used truck, but the new model year and a new redesign were upon us ...
"What if you could get a brand new truck for only $50 more a month?" The Sales Manager asked him.
He eagerly devoured the sales pitch - hook, line, and sinker . . . Not realizing that "$50 more" was for a lease payment that was double the advertised manufacturer's special.
The Tower Was Sweating Bullets,
Trying To Hide The Profits In The Deal!
The deal was so big that the computer system refused to take the numbers.
The General Sales Manager dumped in the inflated residual value from the manufacturer, sliced the trade-in, and maxed out the money factor . . . Still no go.
Stifiling his rage, the GSM announced that as a token of his appreciation, he would include side-steps on his truck at no extra charge . . .
. . . Just enough to bring the deal down to an $11,000 profit, enough to slide it past the computer system.
In This Corrupt System, The Uneducated Customers Paid For The Educated Ones
And there I was, getting one put over on me by the very same company that I had sold hundreds of cars for, and labored for 10-12 hours a day, losing touch with many family members and friends along the way . . .
"ENOUGH!!!"
I'll never forget that drive home. Hands chattering the steering wheel, feeling that nervous freedom of a convict sprung from jail . . .
I had often daydreamed of walking out of that place, but I had no idea it was going to be THAT day, and I had no idea what I was going to do.
But it didn't matter. I knew what I had to do . . .
Every Loophole, Psychological Trick,
Pressure Technique, & Financing Secret Revealed!
For the next week I replayed my 16 months working at that dealership, scrawling down notes about the deals I'd done, the deals I'd seen, and the training I'd received.
Breaking down tire kickers and turning them into shoppers . . .
Packing profits into the deal six ways from Sunday . . .
How to intentionally keep customers from comparing apples to apples and not knowing which dealership was making the best offer . . .
Nothing was left unsaid.
By the end of it, I'd collected every misconception, manipulation, and outright act of deceit that I'd personally witnessed, and I'd combined them all into one easy-to-read guide . . .
Introducing ...
Taking The House Edge:
Inside The Dealer's Playbook
You're about to discover . . . - Why "hiding your trade" until negotiating your new car is flat-out wrong - How they can still pump the profits right back into your deal (and with a vengeance).
- How to get the best financing rate that you qualify for - Dealerships routinely bump your true financing rate by 2-3 points. Find out how to get them working for you.
- The #1 way to get the most for your trade from a dealership - This alone can save $2000 or more when you're dealing with a trade-in.
- How the "no hassle pricing" system works, and how it sets you up to pay even more money - The price of the new car is only a tiny piece of the puzzle. See the other angles the dealer works in to re-coup the lost profits . . . and then some.
- Save up to 56% on your new car accessories - This simple trick can add up to fast savings, while still getting manufacturer-quality accessories.
- The truth about leases - See exactly how leases are calculated, and how their fancy terminology allows for even more profits to be packed in right under your nose.
- Like those pre-paid service coupons? You'll think again after reading this . . . What's really going on with pre-paid maintenance plans.
- The persuasion tactics they'll use to push you onto colors, features, and sometimes even a whole different car that you normally wouldn't want. Know how to spot and overcome their influence tactics to push you onto things you aren't interested in.
- How they stack the numbers to hide the true deal, leaving you comparing apples to oranges as you comparison shop prices. Discover how to see which dealer is actually making you the best offer.
- The absolute best day of the month to buy a car - Knowing this can save you thousands, even taking you well below invoice.
- How the "end of model year sale" is burying you in your new purchase - buyer beware!
- "Tires For Life," dealer-only "Lifetime Warranties," and other common ploys. What's really in it for them? Find out here.
- What a "documentation fee" (doc fee) really is, and what you can do about it. Don't take them at their word - check this out, first.
- What they mean when they say they'll "pay off your trade" . . . Watch out for this tactic. It can create a cycle of becoming upside down in your car purchases for years to come.
- And much more!
Gain Back Control, As You're Able
To Anticipate The Dealer's Every Move
With Taking The House Edge, you'll be so familiar with how a car dealership runs that you'll practically know where the bathroom is before you walk in the building . . .
(Hint: It's usually as far away from any exit doors as possible)
I'm going to walk you through the sales process from the time you pull up to the dealer to the time you're working a deal, exposing each and every influence and persuasion technique along the way.
Friend, trust me when I tell you that dealerships have the selling game down to an exact science, and every step of the process is a tightly-controlled "dance."
Each step further increasing their control over you, and of the sale.
What you're getting is . . .
The No-Holds Barred Truth
From Someone Who Knows The Business
No cleverly disguised links to try to "recommend" places to check your credit or get a car quote, and no hearsay talk from someone who's never worked a day in the business . . .
Just the inside scoop on every dealership trick and tactic I ran across in the process of selling 227 cars, working over a thousand deals, and seeing thousands more.
And in order to make sure that it's easily within reach of anyone who needs it, I've decided to offer it for just $37. More... | 
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