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TACTICAL RADIO PROMOTIONS Ebook

TACTICAL RADIO PROMOTIONS
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Ebook cover: TACTICAL RADIO PROMOTIONS

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Title: TACTICAL RADIO PROMOTIONS
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Here's An Overview of the eBook's Contents.

  • Your Marketing Tool Kit
  • What your Marketing Plan is supposed to accomplish
  • The single most important thing to know about Promotions. (It really is vital. But too many radio promotion people, salespeople, and clients have not learned this!)
  • The seven tools that should be in your Marketing Tool Kit
  • The four information components you must have before you can begin developing your Marketing Plan
  • The four elements of your Marketing Plan
  • The Two Kinds of Advertising (and how they apply to promoting your station)
  • The Three Success Factors of Direct Mail Campaigns
  • The Seven Types of Sales Promotions
  • The Product Placement "Rule of Three"
  • The Five Most Common Radio Marketing Errors
  • Telemarketing
  • Tactic Selection and Implementation
  • Research as a product development tool
  • Research as a marketing tool
  • Product development
  • Planning For Success: Why not being prepared for a successful promotion can be a recipe for disaster (complete with a scary, real-life example from a legendary radio station)
  • How to keep the "buy" without ruining the station
  • How To Work With Your Sales Department
  • How Programming, Promotions and Sales can and should work together: Rules and Procedures
  • General Managers and Promotions - The one thing all GMs should stop doing immediately to improve their stations' promotions!
  • Focus Groups: What They Can Do; What They Can't Do
  • Buying Television Advertising
  • Building a larger audience vs. increasing Time Spent Listening
  • Building A Marketing Plan
  • Assigning value to "bonus" promos
  • Advertising that increases station cume
  • AAU studies
Ebook cover: TACTICAL RADIO PROMOTIONS
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