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 | Step by Step Websites Ebook | |
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 | |  | | E-book Category: Business
E-book Title: Step by Step Websites
Book Description: You probably don't know me, so you're wondering whether I can really take a complex program and make it easy for you.
Today my company, HRFinc.biz, designs websites and web pages for clients, such as RaiseYourPrices.com, Music Row Connection, The Newsletter Group, Pricing Strategy Associates, World Villa Review, Tao Of Pricing, and most recently Pricing Strategy Resources. We also advise clients about web optimization, search engine strategies, and how to design a site that will rank higher in keyword searches. Search "pricing psychology" (without the quotes) on Google, to see the results of optimizing for PricingPsychology.com: out of 1,930,000 results in a recent search (12/15/05), four of the first ten returns were links back to the book (Pricing Psychology Report) and/or the website.
Before going out on my own, I spent 20 years at a design company- where I was the key person learning each new software program, and then teaching them to the rest of the staff and providing support to our clients. (These programs include CompuGraphic MCS, A&M, Linotronic; PageMaker, Quark, Photoshop, TrapWise, Adobe Illustrator, Freehand, Dreamweaver, and Fireworks.)
I've gone through training, spent days reading manuals, and completed a ridiculous number of "tutorials," but my goal was always to GET THE JOB DONE. I wasn't into "learning for the sake of learning." The employees I had to teach the programs to didn't care, either-they only cared about learning enough to do their jobs.
Through all of this, I discovered that the best- and EASIEST-way to learn a program was to jump in and do REAL WORK in it:
NOT doing tutorials- where you create something worthless and hope you learned what you need along the way.
Not reading manuals- where you struggle with the abstract while trying to picture it in the real world.
If you start with a real job-YOUR WEBSITE, for example-you care very much whether it comes out right. Things you would skip over in a tutorial are suddenly very real when YOUR WEBSITE depends on it. Things that would have you yawning in a book can suddenly be riveting (especially since you can now SKIP STUFF YOU DON'T NEED).
This is the mindset I used in writing the Step by Step Websites in 3-6 Hours series. It's straight-forward, to-the-point, and no-nonsense. If you only need to use 10 command tools to complete your website, then that's what you'll learn. And... you'll learn them only when you need to use them as you build your site!
If you want to learn some of this extra stuff later-fine. That's when the 11 GREAT add-ons for websites will come in handy. And, at that point, Dreamweaver's reference materials will make sense. Example: A definition of a pixel isn't much help-until you've SEEN 300 pixels wide on your screen and you at least have an idea what they are.
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