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 | Search Engine Secrets Ebook | |
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 | |  | | E-book Category: E-Business, Internet
E-book Title: Search Engine Secrets
Author: Peter Thorpe
Book Description: What's the use of having the best website in the world - if nobody knows about it apart from you?
Answer: Absolutely none!
Is your website one of the best kept secrets on the internet? Fact is, probably 70 to 90 per cent of your visitors will discover your website as a result of finding you on a search engine. So, if you want to succeed on the Web, it's vital you get a good listing in the search engine results pages.
Of course, saying that is one thing - actually achieving it is a totally different matter. There are several billion webpages out there, all wanting to be number one. And, if you don't come up in the first two or three pages of the results on a search - you may as well not be there!
There are thousands of people out there who will tell you they know the secrets of getting you to the top. And for a given amount of money, they will tell you these 'secrets'.
Fact is, very few of them know more than a small part of the full story. How search engines rank pages is a very complex and closely guarded secret. What's more, if you get the wrong advice you risk being banned from search engines for life!
So, how do you sort through the maze and find a simple solution to this difficult, sales stifling problem?
The answer is Search Engine Secrets - the manual.
This easy to follow manual covers:
- Which search engines are the most important
- How to get to the top of the list
- How to avoid being banned for life from search engines
- How to make your website search engine friendly
- Should you buy advertising on the search engines?
- If you do decide to pay for ads - who should you pay and how much?
Plus lots of great ideas to improve your online marketing ...
(see Content Guide below)
SEARCH ENGINE SECRETS - CONTENT GUIDE
CHAPTER 1 - WHAT IS A SEARCH ENGINE?
Just exactly what is a search engine, how do they work and why are some search engines different to others?
CHAPTER 2 - SEARCH ENGINES FROM THE USER'S PERSPECTIVE
What is search engine math and how do meta-search engines work? Search engines that translate foreign languages.
CHAPTER 3 - MEET THE DIRECTORIES
What is the difference between a search engine and a directory? Which directories are the most important and why? How to get listed with them.
CHAPTER 4 - The Who's Who of search engines
Only three search engines get more than 85 per cent of all the searches done on the web. Which ones are they and how do they rate?
CHAPTER 5 - Paying for ADVERTISING On the search engines
Most major search engines today offer some form or another of promotional opportunities. Who offers what and which ones are best?
CHAPTER 6 - Optimizing your site for the search engines
How to present your website to a search engine in the best possible format to get you a good ranking.
CHAPTER 7 - The importance OF popularity AND links
Links to your site from other websites is one of the search engine's most important criteria for ranking your page but there are good and bad links.
CHAPTER 8 - The use of meta tags AND CODE
Meta tags are code placed behind the pages of your site to assist the search engines in ranking and listing your page.
CHAPTER 9 - Spamming the search engines
In trying to get your website to the top of the rankings, you run the very real risk of being banned for life for what is known as 'search engine spamming'.
What is search engine spamming and the things you need to know to avoid doing it - intentionally or unintentionally.
CHAPTER 10 - WHY CAN'T I GET TO THE TOP? Things to avoid
In addition to spam, there are lots of other things that will prevent you from getting a good ranking or even getting listed with the search engines.
CHAPTER 11 - Creating additional locations on the Web
You can greatly increase your chances with the search engines by creating additional locations on the Web. But there are right ways and wrong ways to do this. Doorway and gateway pages, redirections, mini sites, etc.
CHAPTER 12 - Monitoring your WebSITE statistics
In order to track and monitor your success, you need to have detailed and comprehensive website statistics or logs. Where to get them and how to read them.
Glossary of terms
A guide to some of the terms and jargon you will encounter on the Web.
USEFUL RESOURCES
Links to other useful resources on the Web where you can keep up to date or seek further help and advice.
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