E-book Category: Business E-book Title: Scientific Advertising Author: Claude Hopkin's Book Description: You'll discover secrets such as... How safe is advertising? Can it justify itself? (Chapter 1 - page 1)
What is the only purpose of advertising? Get this wrong, and you spend lots of wasted money finding out what's right. (Chapter 2 - page 6)
Discover why the best ads asks no one to buy! (Chapter 3 - page 11)
Find out how studying simple mail order ads can multiply the pulling power of any ad! (Chapter 4 - page 13)
Discover the real power of headlines... find out what you have gone wrong. (Chapter 5 - page 19)
Discover how an identical offer, worded just differently, brought in many, many times more sales. (Chapter 6 - page 23)
"... a tungsten lamp gives more light" vs "...it gives three and one-third times the light...". Which one is better... discover why the better one outpulls the other. (Chapter 7 - page 27)
Long wordy ads... or short, to the point ads? Find out who wins... and why. (Chapter 8 - page 30)
Do pictures and photos help get more responses? (Chapter 9 - page 34)
Why are clever inventions almost always commercial flops? (Chapter 10 - page 40)
How much research is considered enough? (Chapter 11 - page 42)
How to name your product and service for maximum profit. (Chapter 12 - page 46)
Discover how using samples can multiply your profits. (Chapter 13 - page 50)
Shortcuts and strategies to get your product distributed nationwide. (Chapter 14 - page 55)
How to run test campaigns that virtually guarantee you mind-blowing success. (Chapter 15 - page 60)
