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 | |  | | E-book Category: E-Marketing
E-book Title: RSS Made Easy
Author: Adrian Ling
Book Description: So, what is RSS?
RSS has been around since 1997, but it only gained media attention this year (2004). Simply put, RSS is a simple technology for sharing and distributing stuff like data, news headlines and other web page content with other webmasters and users.
RSS is the next big trend online. You've read the news and announcements above by Google, Yahoo, Microsoft and many others. More and more people are embracing RSS just like the time when email was first introduced.
Everyone has a humble beginning. Google's first data center was in Larry Page's dormitory room. Yahoo started from a campus trailer. Both are giants today. Those who recognized their potential early reaped massive rewards and profits.
Today, a new window of opportunity awaits - If you've missed the boat the first time, here's your chance to ride the next big wave!
A Brand New, Un-tapped Marketing Channel ...
RSS is rapidly becoming the preferred method of distributing news and information online. Savvy online users are subscribing to RSS feeds to read news online and to receive updates from their favorite publishers.
What does this mean to you? A brand new marketing channel to market your products! As more and more people uses RSS, the market potential is enormous.
(Tip! If you're an ezine publisher, you've another channel to distribute your ezine to thousands of readers!)
Eliminate the Spam Filter Nuisance ...
SPAM is one of the biggest headaches faced by every online marketer. Email marketing is getting harder with each passing day. It is reported that as much as 38% of all emails are being filtered by over-zealous ISPs.
You may have thousands of subscribers, but only a handful is receiving your messages. What can you do?
RSS provides an elegant solution. Send all your marketing messages, follow-ups and promotions directly to your subscribers desktop. No need to worry about spam complains, filters and what nots.
Get FREE Targeted Traffic WITHOUT writing a single word...
What does every website need? Visitors! You need traffic - tons of targeted traffic ... people who are interested in your products and services. You may have the best products and services, but if nobody visits your site, it means nothing at all.
Many owners have paid hundreds, some even paid thousands of dollars for SEO services just to drive traffic to their site but there is a better way ...
RSS gives you an elegant solution. You can easily add and display your articles in hundreds of websites - Automatically! No need to resort to tedious article submissions.
Also, with RSS, adding fresh, relevant content on your website daily is a breeze - You don't have to write a single word. And you can list your site in Yahoo's newest RSS directory - for FREE! Why pay $299?
Does it sound too good to be true?
Let me assure you, it's all true.
Fact 1 - RSS is still at its "infancy" - but it won't remain that way for long. More and more people are embracing RSS everyday.
Do a search for "Email" in Google - there're 290 million results! Do a search for "RSS" - *only* 41 million results.
I can assure you that when Microsoft's support for RSS is finalized in their Windows software, everyone will know about RSS. Over 90% of all PCs connected to the Internet are using Microsoft's Windows software.
Do you want to be a pioneer and profit from RSS? Or would you wait and watch as your competitors leave you in the dust?
Majority of the online marketers have never heard of RSS ...
Fact 2 - Majority of the online marketers are still blissfully un-aware of RSS. Their ignorance is to your advantage! Some have heard of RSS, but ignored it. Some scratched their heads, trying to figure out what the fuss is all about...
However, a handful of smart marketers are quietly using this powerful technology to make their fortune. One of them made $1,080,496.37 in just 1 day - 17th Aug 2004. Yup ... if you guessed John Reese, you're right. It was his Traffic Secrets package that prompted my in-depth research in RSS.
So, let's summarize - Here's what RSS can do for you...
- Get your site listed in Yahoo's latest RSS directory for FREE Now!
(note: this may NOT last forever as Yahoo is currently on a blitz to populate their RSS directory. Once they have sufficient RSS feeds (contents), this window of opportunity may be closed forever. Why pay when you can be listed for free now?)
- Update your websites with fresh, relevant contents - automatically - without writing a single word. (psst ... Google loves sites that are updated daily. The spiders usually crawl twice a month - early and at the end of the month. But if your sites are updated daily with fresh contents, Google will come almost daily!)
- How to tell the world, and more importantly, the search engine spiders that you've updated your websites.
- How to bait the search engine spiders and get them to crawl your site whenever you've added new contents. Why wait until the end of the month or the beginning of the month?
- RSS gives you a brand new, un-tapped marketing channel to display your ads, messages, and news directly onto your subscribers desktop!
(Many online marketers are still oblivious to this emerging marketing tool. You can leap frog over them right now!)
- Your subscribers accused you of SPAM? ... 40% of your emails bounced? ... Over-zealous ISPs black-list your host because you send too many emails messages? RSS is the perfect solution!
- How to get other webmasters to carry YOUR articles, your messages on THEIR websites! No, you don't have to pay them a single cent! ... and you don't have to tediously submit your articles either.
Imagine hundreds of other websites carrying your news and articles - imagine the extra exposure you will receive. What an incredible tool to build your credibility and Brand Name online - effortlessly! More... | 
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