Learn how to become a successful artist by selling your artwork and enjoying the financial rewards today
- Do you have the feeling that you do not really understand how the art market works? Do words like "selling" and "marketing" rather frighten you?
- Do you want to sell more art and earn your well-deserved share of the profits, so you can make a living?
- Do you want to have an easy-to-follow plan to give your professional reputation and art business a huge lift?
- Would you like to see your name in the media instead of the omnipresent Damien Hirst, so that the people are calling you and know your name?
- Do you want to know why even mediocre artists become famous and successful, if they apply the right marketing techniques?
If your answer to any of these questions is "Yes!" and you want to walk in the shoes of Picasso and Dali, the eBook "Promoting & Selling Your Art" is the right choice for you.
Learn to promote yourself and your art in a professional and successful way, learn from the bestselling author and successful artist Carole Katchen how to ...
- price your work for maximum profit - Do you wonder how to price your work? This is one of the questions we get most frequently asked by artists. We will show you how to price your art for the highest profit and how to avoid spoiling your market value.
- build your reputation as a professional artist - Are you sick of being considered an "amateur" or a "housewife"-artist?! Professionalism starts with your image and the presentation of your work. From your personal appearance and your resume to building your credentials you will learn how to show everyone, that you are an artist and must be taken seriously. People won't laugh anymore about your art, they will buy it!
- find the right gallery for you - Seeing your work hanging in a respected gallery. Having the own art shows featured in the media and having prominent guests. Those are the dreams of many artists. Get a look behind the scenes to see what makes the difference between the frustrating run from one gallery to the other and galleries wanting to feature your work.
- organize and execute successful exhibitions - Are you tired of exhibitions where you end up sitting alone in the showroom for the whole day or people eat your refreshments and don't buy a single piece of art? Learn how to plan and promote and how to get the right people to your show.
- feed and care for collectors - The collector is the artists best friend. If you build a solid base of your own collectors, you will not only make a living from your art, but finally earn the money and enjoy the lifestyle you always dreamed of. Turn collectors into your loyal fans and get your art sold, even before you have created it.
- get attention from the media - Do you want to know how to get the media involved? Media coverage is not difficult at all, if you know how the media business works and which buttons you have to push. When you see your art in the newspaper, that is not only good for your ego, but for your bank account, too.
- showcase your work in the right frame and close the sales - Are you afraid of the people asking for the price? Or do you even hide from your audience, because you don't know what to say if it comes to selling? Making a sale and closing a deal can even be fun. We will also tell you how you can invest in your own future, so that not only your buyers will profit financially from you as a rising star in the art world
- and many more tricks and hints, that you don't have to learn the hard way. Isn't it always easier to ask someone, who has already been there, how to get there than making all the mistakes oneself?
The content of the eBook:
- Putting Yourself on Paper
- Creating a Professional Image
- Presenting Your Work
- Who is the Collector?
- Putting It Together - Brochures and Portfolios
- The Care and Feeding of Collectors
- Is "Sell" a Four-Letter Word?
- Having an Exhibition
- The Gallery Owner's Point of View
- Finding the Right Gallery for You
- One Artist's Encounters with Galleries
- Semi-Professional Galleries and other Exhibitions
- Commissioned Works
- Patrons, Agents, and Private Dealers
- Art in the Newspapers
- Magazines and Books
- News Other Than Art News
- Radio and Television
- Paid Advertising