E-book Category: Management
E-book Title: Professional Contractors Guide
Author: J. Winslow
Book Description: The Contractors Education Why I Wrote The Contractors Guide
The Professional Contractors Guide to Prospering in Niche Marketsis a contractors education that teaches how to make money for small and large construction companies. I learned the system originally as a real estate broker in NYC and applied it to real estate investing and construction when I started my own business in 1999. I have taught the system to many brokers, contractors and real estate investors over the past 15 years. I've seen it work first hand many times.
It wasn't until I started to use the internet and learned how to use dirt cheap tools like blogs and newsletters before I thought I should put the systems into a book.
The Biggest Mistake Everyone Makes
Most contractors (and real estate professionals, myself included) are doing everything right, except one thing. They aren't targeting the right market. Unless you know the financials of your business down to the penny you won't know what that target market is.
The Guide is a system that helps you target the right money making market. It teaches you how to turn your business into a highly profitable growth enterprise.
How The Guide Works For You
I'm a big fan of decorative coatings which I write about on my blog www.metrocrete.com so I'll use a floor coating as an example.
Lets say you create a chart and make a list of your real expenses for each job and factor in other expenses like insurance, truck, storage, cell phone, you know, real expenses. This will take a little time but it's worth it. You will learn a harsh reality about your business. What you will learn is at what point you can make money, break even or lose money.
In The Contractors Guide I show an example of the economics of a floor coating. It becomes instantly clear that the money making sweet spot is 2,000 square foot floors. So now what?
Identify Your Target Market
You don't want leads, you want targeted leads. That's a huge difference. If your sweet spot is 2,000 square foot floors then what kind of floors have 2,000 square feet? How about Grocery anchored retail centers within 15 miles of your home. Better yet how about targeting 75 Grocery anchored centers within 15 miles of your home?
Figure that Grocery anchored centers have at least 20 stores each which means as many as 1,500 stores. If the average annual turnover rate is 7% that's 100 vacant stores per year. If that's where you focus your time that's a lot of business every year. Now you are not going to get every project but if you work it right you will get 25%-50% of your target market.
That's your market. Nobody else will work it like you. Look at your market as a farm. You are the farmer of your market. Do one thing, get real good at it and lot's of business will come in the "back door".
I have taught the system to many who followed it with great success and watched others who thought it was too simple and failed. It's very simple. It's all about how you target and manage your business. I don't care how competitive your market is. If you stick with the system you will become the leader in your market and you'll make a lot of money in good markets and bad. In fact this is the only strategy that will work in a down market.
Double or Triple Your Net Income
In the contractors education Guide I will teach you how to use e-newsletters, blogs and websites that enable you to dominate your local market, Pre-Sell your services and build a referral generating network. Have you ever experienced a Pre-Sold customer? I'll show you how.
In the first part of the workbook I'll show you how to analyze the "Sweet Spot" of your specialty then how to define your target geographic and property specialization.
The results will show whether to target - Retail strip centers
- Grocery anchored centers
- Regional Malls
- Office Buildings
- Industrial Buildings
- Hospitals
- Schools
- Single Family Homes
Each contractors education workbook includes a business analysis worksheet that you can e-mail to me for suggestions on your business.
The Simple Steps To Increasing Profits
The system is almost too simple. Everyone thinks they need a big market. On the contrary a small market produces bigger results. How many local plumbers do you know that only work in one town and do great? You just need to know the economics of your business and to define your target market.
Read This Amazing Story
Ed, I just finished reading The Guide Workbook. It's fantastic. Every page is filled with useful information and written in a professional yet easy to read format. I'm inspired to follow it completely.
I can see the mistakes I've made in not identifying my target market. I've approached all sales with the attitude that everyone has concrete and therefore will need our products at some point.
The damage this has caused has affected my sales. It has left me with no real focus and therefore I'm moving too many directions. I feel like I've wasted years. I am going to make a list of primary potential customers and follow your "Guide" to the letter. I can clearly see this will make a dramatic difference in our sales for 2009.
What I'm amazed at the most is this is so simple. It's basic business 101 and yet it escaped me. I'm confident this will change the financial lives of any one that takes The Guide to heart. I can hear many of them saying..."I don't have time to set all of this up". Those are the ones that will be out of business before they even get started or worse yet, are already in financial ruins but can't get out of their own way.
I recently took on a job with a contractor that was completely out of our ability to do. The contractor had to buy additional equipment and then we both had to learn how to run it. We bid it low because we wanted the experience and we wanted a Municipal project on our resume'. Well to say the least, we lost money on it. I never want to do this type of project again. We lost money, we'll never use the equipment. Lesson learned", we shouldn't have taken it on to start with. Also, the client accepted our work but wished we had done a little better on it. He won't be calling us again. Thank you so much for your expertise and diligence in getting this written. I will proudly recommend it.
Tamryn Doolan, Surface Gel Tek President/CEO
In The Contractors Education Guide You Will Learn - How To Create A Referral Network
- How To Use e-Newsletters to develop a pipeline of targeted business
- How To Write Case Studies On Your Blog that Pre-Sell customers
- How To Use Keyword Phrases That Position Your Website at the top of Google and other Search Engines that drive leads to you
- Sales Presentations that close sales and crush your competition.
- The art of contracts and how to get paid
- How to analyze the profitability of products and target markets.
- Why small markets and narrow specialization produce big profits
- Free analysis of your business by author
- Proprietary newsletter with profit making products
You Just Need A Little Fine Tuning
The Only Solution For Markets Like This One
I guarantee you will increase your construction income dramatically and will find that rough markets like this one are the greatest for applying the system in The Guide. If you find that your productivity does not substantially increase after implementing the program I will refund your money 100%. That won't happen. You will learn things about your business right away that you never knew. You will be kicking yourself. More... | 
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