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 | Power Copywriting For The Internet Ebook | |
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 | |  | | E-book Category: E-Marketing
E-book Title: Power Copywriting For The Internet
Author: Bob Serling
Book Description: If you'd like to pull in more sales and more profits with every web marketing piece you create, check out this powerful promise from from Bob Serling, the leading expert on high-profit, low-cost marketing...
Now you can increase your profits as much as 917% with a simple, proven formula for creating much more effective web copy
Power Copywriting For The Internet
A Step-By-Step Guide To Writing Million-Dollar Advertising Copy
It's really that easy. Look, I don't care how great your product or service is, how attractive the design of your web site may be, what opt-in lists you're using, how high you place in the search engines, or how unique any other component of your web marketing might be.
It's all a waste of time if you don't have the kind of powerful, compelling sales copy that converts the maximum number of prospects to cash-paying customers.
The bottom line is this: If you don't do an exceptional job of motivating your prospects to take immediate action... if you bore them for one second... if you confuse them... or don't do the strongest job possible of closing them once you have their attention...
You're cheating yourself out of all the profits you could be earning.
I'm sure you know from experience that this is absolutely true. Haven't you had days when the traffic to your site broke all previous records -- but sales didn't budge at all?
Or haven't you created copy to revamp your home page or copy for a new promotion on your site you were sure would sell like crazy -- only to have it fail dismally?
Bob has heard this story many times before -- because over 90% of his clients tell him they've been through this.
They also tell him they wish they were much better at writing web copy. Or they knew more about how to effectively judge and improve the copy they get from copywriters they hire.
Here's How To Put An End To Poor Results - And Start Increasing Your Sales And Profits Right Away
If you'd like to put an end to the dismal results you've been getting... if you'd like to be able to write the kind of copy that makes products disappear off the shelves and sells services like crazy... if you'd like to super-charge the performance of every web marketing piece you create, I've got good news for you.
Bob has just created a powerful new program that will show you, step-by-step, everything you need to know to craft the tightest, most compelling copy imaginable. Copy that sells and sells - then sells some more!
It's called Power Copywriting For The Internet -- A Step-By-Step Guide To Writing Million-Dollar Advertising Copy.
Here's a quick look at just some of the powerful advantages you'll gain from this unique, comprehensive training:
- Profit from the 31-Step Internet Copywriting Power Formula. Web copy requires its own unique approach in order to be as successful as possible. Customers have become more sophisticated and much more skeptical when it comes to advertising, especially on the ''Net. So it's essential that you get things right the first time, or else you'll lose the chance of making a sale forever.
This doesn't have to happen to you. By understanding and applying these 31 simple yet ingenious steps, you'll be able to create powerful Internet marketing copy that brings in more traffic, closes more sales, and substantially increases your profits. You'll have a distinct advantage you can use to capture a larger share of your market -- and leave your competitors in the dust!
- Discover the real differences between online copy and offline copy. There are a lot of myths and rumors about what works online and what doesn't. Bob clears them all up for you in short order.
How is online copy similar to offline? How is it different? And what components make your Internet copy the most profitable? You'll find out what's a waste of time and energy, what to avoid at all costs, and what you must have to maximize your online sales.
- Immediately kick your sales copy up another notch by understanding the one crucial component for producing riveting copy that nearly writes itself. You'll be shocked when you discover this component. I'll tell you this: It's by far the most important thing you can do to improve the selling power of your Internet copy. Yet it's almost never used by even the most seasoned copywriters.
- "Power Pre-Requisites" -- what you must have in place before you ever write a word of copy. Getting your prospects to respond is nearly a done deal when you have these components in place. But without them, you expose your marketing to far more risk than necessary. Don't put your sales at risk. Plug these components in and watch your sales rocket up the charts.
- How to create headlines that compel almost any reasonable prospect to stop and read your marketing piece. Headlines are one of the most important components of any marketing piece. Years of testing have proven that a single headline change can increase your results by as much as 400%.
Yet most of the headline formulas being taught today are completely useless. If there's too much hype... if you bore your prospects... if the message isn't crystal clear with the most impact possible... you're done for. Find out everything you need to create powerful, believable, high-impact headlines and start enjoying increased profits right away.
- The inside secret of Pre-emptive Strike Credibility. More sales are lost within the first page or two of copy than you could possibly imagine. This is truly a shame, since it doesn't have to happen. Find out how to use Pre-emptive Strike Credibility to turn this situation around entirely, get prospects to treat you like a trusted advisor, and increase your sales in record time.
- Gain another crucial advantage by understanding "Power Words" and "Deadly Words." Some words are absolutely golden. Others can instantly flush all your time, effort, and money down the drain.
You'll improve your sales when you know which words add maximum selling power to your copy -- and which words to avoid like the plague.
- Discover how to avoid crucial copywriting errors that doom your promotions to be shot directly to the recycled file or trash bin. These days, one thing is certain. The marketplace is unforgiving. If your copy slows your prospects down, confuses them, doesn't hammer home the benefits as powerfully as possible, or makes them work too hard -- you're doomed.
Discover which crucial errors you absolutely have to avoid at all costs. And find out how to turn them around and add yet even more weapons to your Internet copywriting arsenal.
- Increase the selling power of all your copy by creating maximum response offers. I'll let you in on a major secret. In today's market, your offer makes or breaks your success. Crafting a powerful, highly profitable offer is easy when you understand how. You'll get comprehensive details on how to do just that and start enjoying greater sales volume right away.
- Harness the immense selling power of the only two things people really buy. The simple fact is, people really only buy two things -- solutions to their worst problems, or ways to achieve their most important goals. Get complete, step-by-step details on how to imbed these powerful motivators into all your copy, resulting in even greater levels of sales.
- How to use Bob's proprietary "piggyback" offer technique to add 30% or more profit to every sale you make. This is so simple, you can have it up and running in less than half an hour. Yet it will produce additional profits for you day-in and day-out for years to come.
- Bump your sales up another notch with the "inverted piggyback" offer technique. This takes the prior technique one step further with often incredible results. You'll see how Bob has used it time and time again to increase profits as much as 70% -- all for about 5 minutes of additional work.
- How to use "Power Packaging" to increase your sales by 50% or more. Over the past 16 years, Bob has invested hundreds of thousands of dollars to determine which factors truly have a substantial impact on sales. One of the most effective and inexpensive to implement techniques he developed is "Power Packaging." In this course, he shows you how easy it is to blend this powerful strategy into your copy and gain impressive sales increases overnight.
- How an ingeniously simple technique called "shifting the risk" can double or triple your sales immediately. One of the greatest barriers to making the sale is your prospect's natural skepticism. They've been lied to, cheated, and burned by unscrupulous businesses more times than they care to remember.
Bob shows you how to overcome this serious problem by "shifting the risk" completely off the customer and onto you -- plus how to eliminate almost all real risk at the same time, and double or even triple your sales.
- And there's much more -- including all of Bob's insider techniques for writing powerful sentences and paragraphs... how to identify your most compelling benefits... how to make optimum use of visuals and graphics... how to check copy to make sure it will sell before you ever invest a cent in it... proven testing methods for squeezing every last dime of profit out of your copy... and even more than I have room to go into here.
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