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Photography Marketing Magic Ebook

Photography Marketing Magic
Ebook cover: Photography Marketing Magic


Title: Photography Marketing Magic

20 Ways to Market Your Photography Business

Look, it doesn't matter if you've been doing photography for 30 years or 30 minutes. This system will teach you valuable secrets like...

  • Why the customer is not always right... and the simple solution for dealing with unpleasant clients.
  • Two fundamental questions you must answer before you can start making real money as a photographer.
  • 10 questions that will help you focus your business like a laser beam... and 3 reasons why not being focused can mean a slow death to your bank account.
  • 4 ways to use your photography blog to actively and powerfully build your business... and the 3 places to start if you don't have one yet.
  • Three simple but effective ways to get free publicity using just the power of your own words.
  • The only 3 things your successful classified ad needs... and the 2 crucial things you must remember when placing your ad.
  • One expensive blunder that can deplete your advertising budget in a heartbeat.
  • 8 things all successful photography websites have in common.
  • 5 questions your "elevator speech" must have that will have clients begging to hire you.
  • How to structure an automated e-mail campaign for maximum profit... and how to overcome the 4 hurdles you'll need to overcome to do it.
  • 7 creative items to put on the front of your business cards... and the one critical ingredient your business cards are probably missing.
  • The common phrase that should NOT be part of your vocabulary... and the single common word that can help you shape your photography business exactly how you want it.
  • How to quickly become the go-to photographer in your specific niche.
  • How to collect convincing client testimonials... and how to edit these testimonials for maximum effectiveness.
  • Why you should never respond to your e-mails for at least 24 hours... and 5 other surefire ways to create more demand for your photography services.
  • 8 commonly-ignored tips you must follow to create a Yellow Pages ad that will have your phone ringing off the hook.
  • The most important part of any advertising piece... and a simple way to test how well it works on your advertisement.
  • 13 innovative, out-of-the-box ways to market your photography business.
  • 3 simple ways to capture the e-mail addresses of your current and past clients (and why it's so important to do this).
  • How forming joint ventures with other local business owners (even other photographers) can make you very rich.
  • Why you shouldn't begin to write a single word of your advertisement or website until you've answered these 2 critical questions.
  • How paying attention to other peoples' kids can add thousands of dollars to your bank account... and 11 other ways to make world-class customer service a top priority.
  • Why selling to a tightly-defined niche market is much more effective than selling to anybody... how to identify which niche market is most appropriate for you... and what do to if you discover 2 completely different niche markets you'd like to work for.
  • 8 all-important questions that will help you identify the ideal client for your business... and why identifying this ideal client will positively impact every single marketing decision you ever make!
  • A 6-step system for getting referrals and additional sales from your existing clients.
  • The critical mistake almost ALL photographers make that can be devastating to your bank account.
  • 6 elements that all effective print ads contain.
  • How to transform your most annoying friend or client into one of your most valuable marketing assets... and 4 ways to harness this asset into powerful free publicity that will promote your business like wildfire.
  • 6 things to include on the back of your direct-mail postcards (and a subtle reminder of which days not to mail those postcards!)
  • 6 ways to make your visits to photography forums profitable-attracting new clients while everybody else is just trading idle chatter.
Ebook cover: Photography Marketing Magic
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