20 Ways to Market Your Photography Business
Look, it doesn't matter if you've been doing photography for 30 years or 30 minutes. This system will teach you valuable secrets like...
- Why the customer is not always right... and the simple solution for dealing with unpleasant clients.
- Two fundamental questions you must answer before you can start making real money as a photographer.
- 10 questions that will help you focus your business like a laser beam... and 3 reasons why not being focused can mean a slow death to your bank account.
- 4 ways to use your photography blog to actively and powerfully build your business... and the 3 places to start if you don't have one yet.
- Three simple but effective ways to get free publicity using just the power of your own words.
- The only 3 things your successful classified ad needs... and the 2 crucial things you must remember when placing your ad.
- One expensive blunder that can deplete your advertising budget in a heartbeat.
- 8 things all successful photography websites have in common.
- 5 questions your "elevator speech" must have that will have clients begging to hire you.
- How to structure an automated e-mail campaign for maximum profit... and how to overcome the 4 hurdles you'll need to overcome to do it.
- 7 creative items to put on the front of your business cards... and the one critical ingredient your business cards are probably missing.
- The common phrase that should NOT be part of your vocabulary... and the single common word that can help you shape your photography business exactly how you want it.
- How to quickly become the go-to photographer in your specific niche.
- How to collect convincing client testimonials... and how to edit these testimonials for maximum effectiveness.
- Why you should never respond to your e-mails for at least 24 hours... and 5 other surefire ways to create more demand for your photography services.
- 8 commonly-ignored tips you must follow to create a Yellow Pages ad that will have your phone ringing off the hook.
- The most important part of any advertising piece... and a simple way to test how well it works on your advertisement.
- 13 innovative, out-of-the-box ways to market your photography business.
- 3 simple ways to capture the e-mail addresses of your current and past clients (and why it's so important to do this).
- How forming joint ventures with other local business owners (even other photographers) can make you very rich.
- Why you shouldn't begin to write a single word of your advertisement or website until you've answered these 2 critical questions.
- How paying attention to other peoples' kids can add thousands of dollars to your bank account... and 11 other ways to make world-class customer service a top priority.
- Why selling to a tightly-defined niche market is much more effective than selling to anybody... how to identify which niche market is most appropriate for you... and what do to if you discover 2 completely different niche markets you'd like to work for.
- 8 all-important questions that will help you identify the ideal client for your business... and why identifying this ideal client will positively impact every single marketing decision you ever make!
- A 6-step system for getting referrals and additional sales from your existing clients.
- The critical mistake almost ALL photographers make that can be devastating to your bank account.
- 6 elements that all effective print ads contain.
- How to transform your most annoying friend or client into one of your most valuable marketing assets... and 4 ways to harness this asset into powerful free publicity that will promote your business like wildfire.
- 6 things to include on the back of your direct-mail postcards (and a subtle reminder of which days not to mail those postcards!)
- 6 ways to make your visits to photography forums profitable-attracting new clients while everybody else is just trading idle chatter.
