PROGRAMMING & MARKETING TO MEN & TO WOMEN Ebook

PROGRAMMING & MARKETING TO MEN & TO WOMEN

• Why do some formats differ so drastically from others in the male/female listenership? (Some are 70%/30% male/female; others are are 70%/30% female/male. Why?)

• Men and women look for different qualities in a morning show. What are the differences? Why? How can you use these preferences to your own ratings advantage?

• Did you know that men and women differ in terms of the ways they hear music? In the ways they process music? In the ways they relate to music? How should you adjust your programming to take advantage of these differences?

• Biological gender imperatives - and they how they affect radio listening

• How men and women use language differently. (If you program a Talk station - or simply a station that wants to generate more female calls - you must understand how to harness these differences.)

• Using language for Status vs. language for Connection

• Gender differences in world orientation. (Women and men really do view the world differently. You need to understand exactly why and how.)

• The extremely important "woman's" issue that men aren't even aware of. (This lack of awareness has caused some huge marketing disasters - including a TV commercial for a New Zealand radio station that became the single worst-testing TV commercial in the market's history!)

• How "world orientation" affects female music testing acceptance rates

• The real reason couples fight over the volume on the car radio (and why understanding this will help you program your music better)

• The key component in vocal music that appeals strongly to women. (Personal note from Dan O'Day: This is one of the most valuable, eye-opening, immediately verifiable facts I've ever learned about music programming. I can honestly tell you this one piece of information is worth the entire price of this e-book.)

• What most radio personalities completely overlook when playing music for a female audience. (If you have a music station in a format whose audience is at least 50% female, understanding this will have a huge impact on your ratings.)

• A brilliant tactic used by a famous CHR station to strengthen its appeal to female listeners. (You can start using this technique on your own station immediately.)

• How & why music "burn" varies between the sexes. (Knowing how to apply this knowledge means you can increase your male or female listening without fail.)

• Why traditional "positioning" approaches fail with female listeners

• Specific examples of stations that successfully marketed to female audiences

• "Gender neutral" formats - why they appeal equally to both sexes, how to push them further in one direction or the other

• Male preferences in talk radio vs. female preferences

• Why stations that feature "No Repeat Work Days" are vulnerable to poaching of their female listeners by competing stations

More...