People seldom improve when they have no other model but themselves.
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POSITIONING YOUR RADIO STATION Ebook

POSITIONING YOUR RADIO STATION
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Ebook cover: POSITIONING YOUR RADIO STATION

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Title: POSITIONING YOUR RADIO STATION
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Who Doesn't Need This Book?

If you don't have any radio competitors - and know that you'll never have any competition - then I can't honestly say that you need this ebook.

So if you've got a guaranteed, exclusive monopoly on your radio market - no competition allowed - you don't "need" this ebook.
 

Just You And Randy Michaels....

Randy will personally walk you through the building blocks you need to create a winning radio station:

  • Your Station's Unique Selling Proposition
  • Your Station's Character
  • Your Quarterly Marketing Plan
  • When You're The Little Guy
  • What To Do When You're Outgunned
  • What Is Marketing? (Very few radio people can correctly answer that question.)
  • The Price/Value Curve
  • The Four Positions of War
  • The Five Elements of Product Adoption
  • The Delivery System
  • Seizing A Position
  • Satisfying Your Two Sets of Customers
  • Radio: A Zero-Sum Game
  • Radio: A More Difficult Business Than It Used To Be
  • Principles of Offense
  • Principles of Flanking
  • Principles of Defense
  • Playing (or Not Playing) The Cost Per Point Game
  • Packaging
  • How (And Why) To Think Like An Owner
  • Hot Medium vs. Cold Medium
  • Guerrilla Principles
  • Fun & Games: The Secret
  • Consumer-Focused Marketing
  • Confusion Benefits The Leader
  • Art, Science and Research
Ebook cover: POSITIONING YOUR RADIO STATION
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