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 | Own Your Own MAILORDER BUSINESS Ebook | |
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 | |  | | E-book Category: Business
E-book Title: Own Your Own MAILORDER BUSINESS
Author: Jim STRAW
Book Description: WARNING! -- WARNING! -- WARNING!
Over 90% of the information on the market about "how-to" Get Rich In Mailorder is a bunch of pure, Bull-Stuff! (You know what I mean.)
Not only will you NOT get rich in mailorder using that information ... you will probably lose a bundle of money trying to make it work for you. (If you haven't already.)
The saddest part of all is...
Mailorder REALLY is the least expensive, most profitable, easiest to start, fastest money generating business in the world.
How Do I Know?
BECAUSE ... Over the past 30 years, I have (really) sold over $250 Million worth of products and services -- everything from Beauty Supplies to Heavy Equipment ... Burglar Alarms to Sleeping Bags ... Fishing Lures to Women's Wigs ... Automobiles to Wheelchairs ... Seafood to Investment Opportunities ... Consulting Services to "How-To" Courses - all by mailorder.
Although I have written over 300 books, booklets, reports, briefs and articles about "how-to make money" (in a wide variety of fields) ... each from my own personal experiences...I have never before written on the subject of "mailorder." But, I guess I've read and studied 10,000 (or more) writings on the subject ... while I was making millions doing it. - All of them...from marketing textbooks to "get-rich-quick" hype ... offered insight into the methods and techniques used to generate "mailorder fortunes."
The reason I had never written on the subject of "mailorder" was because ...
It would be something like Muhammed Ali writing a book - "Float like a Butterfly, Sting like a Bee" - about how to be a world champion fighter. He could write about his training, his fights, his diet, his opponents and even his famous rope-a-dope technique. But, even after reading it, you wouldn't be ready to crawl into the squared-circle with a 'real' opponent. At least not until you had spent years and years practicing what you had read. Even then you would have to 'take a licking' (probably more than once) before you got it anywhere near right.
If I were to write about "mailorder," I felt it would be much the same. My personal opinion has always been that ...
Mailorder is more "art" than "science."
Like "art," mailorder can be explained from a thousand different angles. Any "artist" can tell you how they (personally) go about creating their masterpieces - but - their explanation won't make you an artist.
On the other hand, if mailorder were a "science," it would be provable and repeatable. Anyone and everyone who entered the field would be guaranteed their success, just by following the step-by-step method in a book.
Then, I discovered ...
A more "scientific" approach to Mailorder!
Actually, I had known about and used this method ... very profitably ... for years but hadn't realized its provable and repeatable (scientific) nature until I answered this classified ad ...
"Mail Order Business For Sale by Owner. Established 9 years.
Grosses $600,000. Nets $180,000."
The company was sold before I could make an offer for it but not before I had received all the details about the operation. - I even had an opportunity to talk, at length, with the owner and pick his brain about how he had started and succeeded in his business. - His story was fascinating.
When he started, he was working in a "retail" store as an assistant manager.
Like so many people, he often dreamed of owning his own business but didn't know exactly what business he wanted to get into. So, he read everything he could get his hands on about starting, owning and operating a small business. Of course, some of what he read was about "mailorder."
One day, at the store, he noticed a flyer from one of the store's suppliers offering a product the store didn't carry. - He took that flyer to his boss with some sales ideas he had gleaned from some of the mailorder books he had been reading. - Being the 'typical' small retail shop owner, his boss dismissed his ideas.
Undaunted, our hero asked his boss if he could buy some of the product from the supplier at his own expense to try his mailorder idea. - With permission from his boss, he set-up his own account with the supplier and ordered a quantity of the product.
Even before the product arrived, the fledgling entrepreneur had already placed some classified ads, prepared his sales material and established his 'office' in the corner of his bedroom (annoying his mother with his "business nonsense").
If he hadn't been working full time...and living at his parent's home, rent free ... he would have starved to death. - He didn't sell enough of his product the first six months to even cover his advertising costs. - As a matter of fact, he said the only smart thing he did that first six months was to subscribe to a variety of publications relating to his product and the industry.
Answering an ad in one of those publications put him on the high-road to mailorder success. - Within six months after he answered the ad, he was making more money in his mailorder business than he was making working at the retail store. (NO! It wasn't Multi-Level Marketing!)
In another three months, he quit his job, bought a house of his own, and started expanding his business using the same formula for success he had learned from the ad he had answered.
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