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 | |  | | E-book Category: E-Business
E-book Title: Opt-In Secrets!
Author: Bryan Winters
Book Description: Opt-In Basics
An opt-in list is a list or information containing email addresses
of individuals who have chosen to obtain your email messages.
Your messages may be web site updates, product updates or
an ezine. They provide you with a direct line of communication with potential customers and change you to promote your products or services.
In order for you to start collection email addresses, you'll 1st need to set up a system that wish change your visitors to submit their information, mechanically
subscribe them to your list and change you to send out messages.
Before we go any further, I want to do sure that you
understand that this article pertains to "Opt-In" lists. Not Spam. Under no circumstance should you ever add anyone to your list without their knowledge.
Collection Email Addresses
There are galore free list services on the Computer network that wish change you to set up a mailing list however, they won't allow you to personalise your messages, they require that your subscriber reply to a confirmation message and they can choose to shut your list down at any time.
Your 1st step in setting up your system wish be to get a nice form process
script. This script wish be used to change your subscriber to submit their information via a form and send the information to a fixed address.
The better form I have found is called, Master Form. This form
wish change you to have the results emailed to you or to a
fixed address, can write your information to a information
file and even as have a personalized give thanks you page. In addition, you can even as have multi-page forms with no limit on the number of pages. This script price $35 and can be found here.
You can find a free script with similar features here.
Any form you select, do sure that it wish allow you to
use email templates, as you wish need each subscription
request to contain certain words in the subject for processing.
Email form templates wish change the email messages sent to your subscription address to contain any information you'd like.
After you've gotten your form set up, you'll need to set up a
pop email account on your server simply for your list(s). You can name it "lists" or any you'd like. In addition, you wish need to create two email aliases for subscription requests. Example:
yourlist-subscribe@yourdomain.com and
yourlist-unsubscribe@yourdomain.com.
Setting up a information
Your next step wish be to set up a information to change you to
store your subscriber's information, process subscription
requests and email your subscribers. I use a great program
called Group Mail by Aureate. This program wish process the
information from your form, process your subscription
requests, store your subscribers information in a information
and change you to send personalized email messages. Better
of all, it's free. You can find it here:
http://www.group-mail.com
Note: Do sure you transfer
all of the extra, free plug-ins.
Once you've gotten Group Mail and the plug-ins installed, your next step wish be to create your mailing list. Just follow the manual provided. After you've set up your new list, click on "Plug Ins" then on "Subscribers." You'll now have to set up your subscription filters to change the program to process your subscription requests.
Now that you have your system set up and available to collect
email addresses, you'll need to place a form on your web site.
Create two input fields for your form; one for your subscribers name and another one for their email address.
Your new system wish take several time to set up, but it wish activity for you continuously. It wish take care of all of your subscription requests and undeliverables and wish store your subscriber's information in a information for easy access. In addition, you'll be able to send personalized messages with any of the following:
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