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 | Online Auction Expert's Bible to Selling on eBay Ebook | |
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 | |  | | E-book Category: E-Marketing
E-book Title: Online Auction Expert's Bible to Selling on eBay
Author: Timothy Mina
Book Description: The Ten Tips You Must Follow to Make Serious Money on eBay
The proven strategies for maximizing your profits on eBay can be broken into the following blueprint - ten MUST-do-for-eBay-success tasks:
Tip #1: You must be the only person selling what you sell.
This very idea sounds crazy when you first hear it, considering there are millions of items on eBay every day. But it's not difficult to do if you find your own, profitable and enjoyable niche to specialize in. What are your hobbies? What are you passionate about? What skills do you have?
You can make extra money selling pretty much anything. But if you want to make a living on eBay, you must find your niche. Don't worry...I'll help you and show you how DO-able it really is.
Specializing in a profitable niche will enable you to easily add personal value to your products, hunt for bargains, effectively sell your items and provide world-class service...ALL must-do tasks.
Tip #2: You must add significant personal value to your items.
Adding value makes your products unique and it increases your profit margin. You can add personal value in several ways including:
Make ordinary items unique
Find unutilized niches for products
Package multiple items into a single, more attractive package
Offer your own unique knowledge in addition to the product
Or even create your own products
The book shows you exactly how to add value and helps you pull dozens of profitable ideas right out of your head.
Tip #3: You must hunt for bargains.
Unless you're creating your own informational product or homemade item, you have to buy products to resell. Remember when I said I was going to tell you the #1 reason why most people don't make money on eBay? Drum roll please...
Most people don't make money on eBay because
they look for bargains in the wrong places and they
PAY TOO MUCH MONEY for the products they invest in.
If you're trying to find bargains in the wrong places, you're paying too much. No matter how well you do everything else, you won't make money unless you know how and where to shop for bargains.
You can't just rely on wholesale guides or drop-shipping sources to find products for you to sell, because those sources are often unreliable and their prices are usually higher than eBay market values.
Most bargains are found offline rather than online. The more you have to dig to find a source, the more profitable it generally is.
The book reviews the best sources for finding bargains, shows you how to build your own profitable source list and teaches you how to shop for bargains at approximately 40 separate locations (garage sales, flea markets, government auctions, even your local dump, etc., etc.)
Once you learn how and where to shop for bargains, you'll be amazed how easy it is to find good deals. Offers that you used to pass up will pop in front of you left and right. And that's how you do it on eBay.
You make money when you buy, NOT when you sell. I'll show you how and where to buy in order to do what most others don't...make a substantial profit.
Tip #4: You must have web marketing skills to SELL your items.
You don't need a marketing degree to sell on eBay but you do need to learn critical marketing skills to help you write great sales copy. Most eBay sellers don't take the time to analyze their target audience (who they're trying to sell to). But if you do, your sales will increase because your readers will feel that your ad copy is written just for them.
If you have your own niche, you will have a much easier time of understanding your customer's mindset and needs and it will be much easier to write great ads specifically driven toward your target audience. The book's powerful and informative section on copywriting teaches you to write to sell like a pro in no time.
Tip #5: You must take great photos of your items.
Pictures can boost your sales, big time. Including photos with your listings isn't an option, it's a must. But poor pictures can actually hurt your sales. You need to know how to take pictures that sell and how to get those pictures onto your eBay listings. The book's complete, step-by-step picture tutorial will help you take great photos.
Tip #6: You must provide world-class customer service.
Your reputation and your level of repeat business are two factors that may ultimately determine if you succeed or fail on eBay. If you offer adequate service, your reputation won't be ruined and you will still get business. But only if you provide tremendous, world-class customer service will your reputation grow, word of mouth start to spread and your repeat customer base explode.
World-class customer service is more than answering e-mails and completing sales quickly. It is a philosophy that must be deeply infused in your business for you to stand out from the crowd. You must be memorable for your sales to really grow.
Providing world class customer service is the lifeblood of your business and as such it is stressed throughout the entire book.
Tip #7: You must know how to do all of the post-sale tasks.
Contacting customers, collecting payment, packing items, shipping items, keeping records, etc. This is all the obvious stuff...and it's what most eBay sellers learn but for some reason they stop there. But it is important and the book contains the most complete "after the auction" guide available. It shows you how to do everything you need to do the right way.
Tip #8: You must not rely only on eBay to advertise your items.
The primary benefit of eBay is that it automatically drives targeted traffic to your auctions. But does that mean you should just sit back and let its search engines do their work? No!
If you really want to maximize your profits, you must aggressively advertise your auctions on and off eBay (this does not mean send spam e-mail or unwanted advertisements to anyone. If you ever do anything like that, your reputation and YOU are toast).
Just because eBay brings in traffic doesn't mean you can't do so much more to increase that traffic. Advertise your items for sale in your actual listings, at your eBay About Me page, at websites, websites, e-zines and discussion groups related to your theme, in specialty and trade magazines related to your theme, offline if you find targeted sources, etc., etc.
I'll show you exactly how and where to effectively advertise your products for free and at a low cost.
Tip #9: You must enjoy what you're doing.
You're ten times as likely to stick to something if you really enjoy it. The good news is you can follow your passion on eBay. Pursue hobbies or subjects that you love and enjoy. So you'll be dealing with something you enjoy and you'll interact with others who share your interests. This literally turns work into play.
This is where making money on eBay gets fun. So fun that when you're away from your computer, you'll actually be counting the minutes until you get back so you can play some more.
Here are some examples of how you can follow your passion:
Do you collect antique rugs? You can sell them on eBay!
Do you love playing poker? You can write an e-book on how to win at poker and market it to millions of buyers.
Are you a chef in your spare time? You can sell baked goods or even your award-winning recipes!
Is quilting a hobby of yours? You guessed it, you can sell your quilts, your patterns or anything else you can think of on eBay!
The possibilities are endless. Your own profitable niche must revolve around selling products or services related to something you love.
Tip #10: And The #1, Can't Miss, Most Critical Strategy Of All...
Diversify Your Business Beyond eBay to
Create Multiple Streams of Automated Income
If you want to make a living on eBay, you must, must, MUST diversify and develop streams of automated income in addition to the income you generate from your eBay auctions.
(Of course, if you just want to make some extra money on eBay, you don't need to worry about this step, and the Online Auction Expert's Bible to Selling on eBay will teach you everything you need to know.)
What it all comes down to is you can't rely on eBay to do all the work for you. By diversifying, you will greatly expand your business and increase your profits. And that's how you can make a living on eBay.
I'll show you exactly how to diversify beyond eBay to put your business on autopilot and make the earn-while-you-eat-and-sleep type of income.
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