OneClick Cover Letter Creator Ebook

• Commonly employers open less than half of all resumes submitted
• employers often interview less than 12 candidates for a job
• as few as 1 in 579 resumes gets an interview

What is different about the "chosen resume" the 1 in 579? Most job hunters do not know how resumes are being chosen.

The Shocking Truth About How Resumes
Are Selected For Interviews

MY CONFESSION: I was once naive enough to think that employers made decisions about which resumes to choose for interviews by some type of scoring system; Like job experience for each qualification was tallied by years and matched against other candidates. When a call never came for an interview, I presumed that was simply because other people had more qualifications than me.

Then when I began working behind the scenes with employers, I discovered how much of a fairy tale my presumption had been.

Have you ever worked anywhere and wondered how on earth another employee there got hired?

At some point that person had to get through an interview but how did they even get the interview?

This might surprise you...

Employers do not always interview or hire the most qualified person for the job. While qualifications for jobs are important, employers pick resumes for interviews based on dozens of other criteria than qualifications.

The first criteria employers use to review your resume is your cover letter! Your cover letter is most always read before your resume. Employers form an opinion about you before they ever see your resume.

"" Time and time again I have seen a cover letter win the resume wars. Better cover letters get interviews - not always better qualifications!

When I surveyed 107 HR resume reviewers and decision makers, one of the top reasons they stated for choosing a resume is because the resume or cover letter "felt right."

At first I thought this was absurd! How can a resume or cover letter feel right? Since then I have heard this again and again from many employers.

The OneClick Cover Letter Experiment

After years of working behinds the scenes with employers screening resumes and cover letters, and years of creating some of the best copy writing for sales and marketing in the world, I put all this knowledge and skill to work creating cover letters.

I didn't just write some cover letters and sit back and admire them. I wanted to road test every one. After recruiting some help we began sending these cover letters and recording the results.

Extensive split tests were run by sending the same resumes in a myriad of fields and professions with different cover letters to employers.

The results were astounding!

What we discovered:

• When using one of my 'cause to action' phrases in the last sentence of a cover letter, response from employers increased by as much as a whopping 1,298% !!!
  
• Certain words and sentences increased the response from employers by more than 347%!
  
• The same resume with a standard cover letter that got no response from any employer when sent again with a OneClick Cover Letter was getting calls for interviews within 24 hours!
  
• The Once Click Cover Letters got the same astounding results for new grads as seasoned career professionals.
  
• I created specific sentences that attracted employers like ants to a picnic! Conducting controlled studies by changing only one sentence to invoked a dramatic 277% increase in responses from employers.
  
• There are cover letter formats that change how employers react!

By applying the science of marketing language, the inside knowledge of the resume selection process, the psychology of human behavior, a study of chosen cover letters from the personnel files of employers, and NLP type principles, I have created cover letters for you that get calls and open doors like magic.

These cover letters have been tested and proven to get interviews. You are going to be using the MOST POWERFUL COVER LETTERS ON EARTH.

This is so easy - you can have the chosen resume - with the cover letter that 'feels right' when you have OneClick Cover Letters that have been specifically created with INSIDE information about the employer hiring process and resume screening and the science of marketing language.

OneClick Cover Letters have been carefully crafted to direct behavior with language so powerful the letters invoke action from employers.

You Get The Joined Forces of These Five Powers
Harnessed to create the
MOST POWERFUL COVER LETTERS ON EARTH

• The POWER of Inside Information of the Resume Selection Process
• The POWER of Extensive Study Results of Successful Cover Letters
• The POWER of Marketing Through Master Copy Writing Language
• The POWER of Laws of Advertising
• The POWER of Neuro Phasic Principles

Every word of each OneClick Cover Letter has a strategic purpose with AIDA, NPP, and behavior reaction. The letters are also based on the characteristics of successful chosen cover letters, and other criteria.

3 Inside Secrets
About How Employers Select Resumes
You Can Use to Get Interviews

1. COVER LETTERS - The most overlooked and yet often
   the most important part of sending your resume is
   the cover letter. Employers see thousands of resumes. A great cover letter that follows AIDA gets their ATTENTION. Important Fact: Many decisions to interview are based solely or mostly on the cover letter. A well crafted cover letter with purpose can be more powerful than the best resume.
   
2. MECHANICS - The professionalism and format of your cover letter and resume is judged. This includes your email address, the subject line, your adherence to any instructions, and the placement of your contact information. EVERY LITTLE DETAIL MATTERS!
   
3. PERSISTENCE - Job candidates with a progressive follow up plan get noticed, get interviews, and get hired. VERY FEW job hunters implement a persistence plan with timed and effective follow up letters.

Many Resumes are Never Seen Because
the Employer Did NOT Get Past the Cover Letter

Top Five Cover Letter Mistakes:

98.7% of All Resumes and Cover Letters I Receive
Fall In One or More
of These Danger Categories

1. The Run of the Mill Template Cover Letter - MOST ALL TEMPLATE cover letters available on the net get an F grade. They FAIL. They are not sales letters following AIDA. These letters are weak at best. They often overuse the self centered words I, my, and me; words that should be very limited in your cover letter.
   
2. The Please Make It Stop Never Ending Story Cover Letter - Many cover letters are too long. Employers are almost never going to read more than three or four short paragraphs of fairly short sentences.
   
3. The IQ Exposed Cover Letter - bad grammar, misspellings,poor format, or incomplete sentences, can all make a job candidate look unintelligent.
   
4. The Yawn Cover Letter - Self focused.
   
5. The Tell Me Why I'm Reading This Cover Letter - The cover letter has no purpose other than to say there is a resume attached.

A lousy cover letter eliminates you and so can no cover letter at all. The employer is left to conclude that the candidate is either lazy or possibly illiterate.
(Believe me: They don't want to hire anyone who is either one of these.)

You Can Avoid the Mistakes
98.7% of Job Candidates are Making

You are in luck. You can avoid the mistakes most of your competition are making. After years of experience and research I know what the very few winning cover letters have in common. You can use the same techniques to put your resume ahead of the pack!

There are reasons why most cover letters fail. And there are easy methods of language to get you an interview. You will discover the one sentence that will make most HR employees call you.

OneClick Cover Letters includes the standard cover letters and this Power Edition has the most compelling cover letters ever written. Cover Letters that have proven to be successful. Cover letters that make employers sit up and take notice.

The Most Overlooked and Yet
the Most Important Part of Sending Your Resume
is the Cover Letter

Some job hunters neglect to send a cover letter at all. Those that do typically spend far more time on their resumes than their cover letters. No matter how much time, energy, and money you put into your resume, your cover letter is the catalyst that can get you noticed or ruin your chances of getting an interview. There are single words that can get you eliminated. Yet there are easy methods to use the science of language for a masterly crafted cover letter that can literally change your life.

Here is a tip: No matter how terrific your resume is, a resume alone does not get employers to call you. Your cover letter must send the message.

In fact, cover letters can be so powerful, the right one can be sent without a resume and get you an interview.

A few years ago my assistant's brother, Jason,came to me for job hunting advice so I wrote a cover letter for him. One morning, three weeks later, I arrived at my office to find him waiting for me.
"Do you need more help?" I asked.
"I have a job!" Jason announced, "The cover letter you wrote for me was so great I didn't even need my resume."
"What do you mean," I asked.

Jason explained that he saw his dream job posted and responded immediately with my cover letter. The company scheduled an interview with him. At the interview the employer stated he had not seen Jason's resume because there was no attachment with the email.

"I had forgot to attach my resume and still got the interview. Now I have the job!" Jason exclaimed.

How can a cover letter be that powerful?

A professional marketer and expert sales copy writer knows how to use words to invoke actions. You cannot simply ask employers to review your resume or contact you if they are interested - You cannot just 'request' action: Your cover letter must have a purpose and cause action.

Your Cover Letter Must CAUSE an Employer
to Contact You

Your cover letter is a sales letter and must follow the greatest principle of marketing: AIDA: Attention - Interest - Desire - Action.

As a sales copywriter I have written sales letters that have blown the socks off what Internet Marketing Pros call "conversion rates." I have combined my skills as a master sales copy writer and extensive behind the scenes hiring experience to create the MOST POWERFUL cover letters on earth for you.

These are not ordinary cover letters. These are POWER PURPOSE cover letters that get you attention and interviews.

Employers see ordinary cover letters pour in by the thousands. Most of them are woefully inadequate and ineffective and hardly any follow the AIDA principle.
When an employer opens a Powerful Purpose cover letter it's like a breath of fresh air.

If You Were My Brother or Sister
Asking Me for Job Hunting Advice
I Would Say:

" The OneClick Cover Letter Creator™ is
the fastest way I know for you to get a great job."

The OneClick Cover letter Creator is exactly how you are going to get ahead of the pack, get noticed, get interviews, and get job offers.

As we know the job hunting odds are not good and looking for a job is... well... it sucks!

Most job hunters leave everything to the terrible odds. You don't have too.

With the Powerful OneClick™ Letters
You Will Beat the Odds...

How? Here is the first principle: Most job hunters make the mistake of assuming. They leave everything up to the odds that are stacked against them. They send resumes like crazy and wait for a call or email.

When they finally get an interview they go home and wait for a call and wonder what happened when they don't hear anything or get rejected.

You can beat the odds! You can change the numbers of this game to work in your favor.

Let me tell you how:

The Job Hunters' Five Deadly Assumptions:

1. They send a resume and assume that the employer will read it.
2. They assume that if no one contacts them for an interview, they were rejected.
3. They assume that if the employer has not contacted them after a few weeks the position was filled.
4. They assume that if they inquire about the status of their resume, they will be seen as needy, desperate, or annoy the employer.
5. They assume sending more resumes is the answer.

Guess what -
While some employers actually scan or read every resume they get, many do not! This happens for several reasons. For instance, the cover letter can be so run of the mill that the resume is never opened or they get so many resumes there is not enough time to read them all.

When You Send Your Resume and Nothing Happens
That's Opportunity Knocking
...for You!

Just because an employer has not responded after you submit your resume does not mean they are not interested in you.

• They might not have read your resume because they have so many.
• They might not have received your resume.
• They might be so busy they have not responded to anyone.

Yet most every job hunter simply keeps on sending resumes to more employers hoping something magical is going to happen.

Do you remember what Einstein said? Insanity is doing the same thing over and over again and expecting different results.

From my surveys, less than one person out of a thousand sends a follow up letter after sending a resume.

Most Job Hunters Send Resumes
And Wait For A Response...
If You Are Not Consistently Sending Follow Up Letters Your Chances Are Nil

You can dramatically increase your odds of getting an interview with one simple action.

Here is your opportunity: Have you ever received junk mail or email advertisements from the same company more than once? If you use email or have an address your answer is no doubt "of course!"

Why do these same businesses relentlessly keep sending ads, newsletters, notices, announcements, and offers again and again to the same addresses? Because persistence works!

This is why the right follow up letters work. And you can move ahead of the crowd by sending the right follow up letters at the right time!

A Persistent Job Candidate Sending
OneClick™ Follow Up Letters
is Hard to Ignore

Many times I myself have been the employer who's attention was garnered by a persistent candidate. I admit I have scheduled an interview with candidates because they continually emailed me (at the right intervals.)

In order for this to work, your cover letter and follow up letters must have exactly the right words and you must know when to send your follow up emails or letters.

You are Going to Get Letters that Command Attention and Get You Interviews:

• Standard Cover Letters - Preformatted cover letters ready to go! Just insert the addressee and your name and information. Then create in most any email or word processing program including MSWord.
• Power Purpose Cover Letters - These are not ordinary cover letters! In addition to the standard cover letters, OneClick Cover Letters includes the "power purpose" cover letters all labeled and designed with the purpose by Phil Baker. Action based writing that guarantees results!
• Resume Follow Up Letters - Few people send interview follow up, letters. They expect that sending their resume was sufficient. As a pro salesperson knows the fact is persistence pays off. You get resume follow up letters and every one has a specific purpose. Powerful letters that get results.
• Interview Follow Up Letters - The current date is stamped at the top of every email. Don't make employers search for a single piece of information - including the date you sent your email. The One Click System makes things as easy as possible on employers too.
• Powerful Postscripts - The little PS that could! Get PS's to add to your letters that get attention and proven to get calls from employers.
• Thank You's - Fields in thank you notes too for employer names, positions, and skill sets. Includes thank you notes specifically designed for the purpose such as After the Interview, The Career Fair, The Job Lead, The Reference, The Recommendation, and more.
• Networking Letters - Specific networking letters for the friend, the associate, the old boss, the acquaintance,
• Reference Requests - While every word of each cover letter has a strategic purpose with AIDA, NLP, and behavior reaction considerations. The letters are also based on the characteristics of successful chosen cover letters, and more factors - and you can still edit any one of them.

That's Not All...

OneClick™ Cover Letter Creator Gives You All These Features:

• The Letters - Preformatted and ready to send!
• Power Purpose Cover Letters
• Resume Follow Up Letters
• Interview Follow Up Letters
• Thank You's
• Networking Letters
• Referral Letters
• Reference Letters
• Confirmation Letters
• Other Imperative Communication
  
• Quick Start Instructions - How to start your automated job hunt immediately.
  
• OneClick™ Instant Email - No copy and paste! Just click and send!
  
• Auto Date Insert - The current date is stamped at the top of every email.
  
• Custom Quick Fields - Fields in letters for employer names, positions, and skill sets, and other customized fields.
  
• Auto Signature - Just enter your name, email, phone or whatever you like one time, and your information is automatically inserted at the end of every letter.
  
• Master Crafted AIDA Letters - Every word of each letter has been stragically chosen based on the purpose, AIDA, behavior reaction, the characteristics of successful chosen letters, and more factors to get you results as as fast as possible.
  
• "Live" Updates - Program letters are automatically updated!

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