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My Life in Advertising Ebook

My Life in Advertising
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Title: My Life in Advertising
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Finally, you have a simple but comprehensive course that will help you incorporate Claude Hopkins' principles into your sales efforts. In this course you'll own over 60 of Claude Hopkins' most famous ads and will learn:

  • Why you should think of offering service to your customers rather than focusing on selling them in order to actually increase your sales
  • Why you should always be educating your customers about your products and services in order to make them lifetime buyers
  • Why emphasizing benefits is more important than features in advertising
  • Why and when you should dare your customers to try someone else
  • Why TESTING and measurement are the two principles every marketer should rely on to get better and better at selling their goods ... and how to do it to eliminate the uncertainty of advertising results
  • When to offer loss leaders as a way to increase your business just as grocery stores do
  • How to test advertisement headlines to maximize an ad's effectiveness to get the most sales possible
  • How to run risk-free guarantee offers to double or even triple your sales without worrying about product returns
  • How to properly name your products so that customers think of you first
  • How to give your product a memorable "persona" to differentiate it from competitors
  • How to find the right psychological appeal for selling your goods
  • How to establish instant credibility by communicating the reasons why you can be believed
  • How to determine which new products you should create so that you don't waste your time and energies creating something customers don't want
  • How to create preemptive marketing campaigns that make you #1 in the market even though your product or service isn't any different than everyone else's
  • How to avoid wasting your money on ineffective institutional advertising
  • How long you should continue running an advertising campaign
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