E-book Category: How To E-book Title: My Life in Advertising Author: Michael Senoff Book Description: How to run risk-free guarantee offers to double or even triple your sales without worrying about product returns
How to create preemptive marketing campaigns that make you #1 in the market even though your product or service isn't any different than everyone else's
How to avoid wasting your money on ineffective institutional advertising
How to test advertisement headlines to maximize an ad's effectiveness to get the most sales possible
Why you should think of offering service to your customers rather than focusing on selling them in order to actually increase your sales
When to offer loss leaders as a way to increase your business just as grocery stores do
Why you should always be educating your customers about your products and services in order to make them lifetime buyers
Why and when you should dare your customers to try someone else
How to properly name your products so that customers think of you first
Why emphasizing benefits is more important than features in advertising
How to give your product a memorable "persona" to differentiate it from competitors
How to find the right psychological appeal for selling your goods
Why TESTING and measurement are the two principles every marketer should rely on to get better and better at selling their goods ... and how to do it to eliminate the uncertainty of advertising results
How to determine which new products you should create so that you don't waste your time and energies creating something customers don't want
How to establish instant credibility by communicating the reasons why you can be believed
How long you should continue running an advertising campaign
