Million Dollar Sales Letters Ebook

INTRODUCTION

Selling by mail can be the easiest and least expensive method of selling your services or commodities. It can also be the most difficult and the most expensive method of doing the job. It all depends on the method you use in presenting your offering to your prospects; it depends on the kind of a letter you send to them.

To write such a letter, a message that explains concisely yet completely and in an action-compelling manner what you have to offer, is a job that demands the services of an expert versed in every one of the thousand phases of selling and one with many years of successful mail order experience at his command.

If you would choose the one man in the United States who could write for you a sales letter that would produce the results you desire, you would probably ask Robert Collier to do the job. Backed by many years of success in the field of selling by mail, selling every commodity from trench machinery to fertilizers, ebooks and raincoats, stocks and bonds and services, he has placed hundreds of millions of dollars into the pockets of the clients for whom he has written his master sales letter. As a consequence, he is today, America's premier writer of successful selling letters.

We asked Mr. Collier to select from the many thousands of sales letters considered the best of them all. It was a difficult job to pick fifteen of the best from a list of ten thousand of the best. but the job is finished and here are the letters. These are the fifteen letters considered the best ever written by the man acknowledged to be the best writer of sales letters in America today. They have been actually tested, they have been actually used, they actually sold over one million dollars of services and merchandise.

These letters will sell for you. Choose those which are applicable to your own business. Alter them only to such an extent as to accord with the products and services you have to sell. But it will pay you, too, to study them all, for they all contain the essential elements that enter into every successful sales letter. They contain ideas that you may apply successfully in sales letters of your own dictation

LETTER # 1

THE LOWLY PENNY WILL OFTEN DO THE TRICK

Here is a letter to which a new penny was pasted. In conjunction with the figures given, the penny aroused an amazing amount of attention.

The idea could readily be used by Insurance Companies, Savings Banks and the like. It was also used with unusual results by an association trying to build a membership for the purpose of cutting the cost of government.

{letter}

IT IS A MARVELOUS THING - The Power of Money to Make More Money!

Just this little insignificant penny, saved each week since the start of the Loan and Saving Association, would today amount to
$75.00 - and of that $75.00, $50.00 WOULD BE INTEREST DIVIDENDS.

$1.00 saved each week would today amount to $7,500.00! THAT IS
THE WAY MONEY GROWS!

No matter what his beliefs, every man will agree that the Scriptures contain some of the oldest and greatest truths known to mankind. There is one truth that the Wise Men of old felt to be so important, that they repeated it no less than six times in the very first chapter of the Bible, and referred to it throughout both Old and New Testaments.

This age-old truth is that EVERYTHING INCREASES AFTER ITS KIND! Plant a seed of corn, and you reap ears of corn. Plant thistles, and you grow a profusion of thistles. Plant money, and your money comes back to you after many days, increased a hundred-fold!

What harvest do YOU want to reap ten or fifteen years from now? Money to put your children through college, or start them in a business of their own? Security for yourself? Financial Independence?

You have only to set your goal in order to win it. The price of
$5,000.00 or of $50,000.00 is only so many seeds of savings.
$5.00 saved each week at the Loan and Savings Association will in about 13 Years amount to $5,000.00 $25.00 each week will grow to $25,000.00.

And mind you, here is the part that counts. Of that $25,000.00 only $16,250.00 represents money paid in by you. The rest -
$8,750.00 - is GROWTH INCREASE!

Do you know any other way you can buy $25,000 as surely, as safely - and pay so little for it? Do you know any way you can buy $25,000 or any other sum, and pay for it in little, convenient instalments each week that never depreciates in value, which are like seeds sown in good ground that keep growing and growing, year after year, always ready to give you more than you sow.

How much do you want to buy - $1,000.00 - $5,000.00 -
$25,000.00? How much do you want to give to your youngster when he goes to college, or gets married, or starts in business? Here is the one sure and easy way of having that money when you want it. $1.00 a week now, means $1,000.00 thirteen years from now. $5.00 a week means $5,000.00.

What will you start with - $1.00 - $5.00 - $10.00? "To begin", says Ansonius, "it is to be half done".

Will you begin NOW - TODAY? Will you fill out the little form attached, pin your check, dollar bills or stamps to it covering your first remittance and mail it back in the enclosed envelope?
Will you save the first $1.00 on your $1,000.00, or the first
$25.00 on your $25,000.00 TODAY?

Sincerely,