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 | Million Dollar Sales Letters Ebook | |
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 | |  | | E-book Category: Business
E-book Title: Million Dollar Sales Letters
Book Description: INTRODUCTION
Selling by mail can be the easiest and least expensive method of
selling your services or commodities. It can also be the most
difficult and the most expensive method of doing the job. It
all depends on the method you use in presenting your offering to
your prospects; it depends on the kind of a letter you send to
them.
To write such a letter, a message that explains concisely yet
completely and in an action-compelling manner what you have to
offer, is a job that demands the services of an expert versed in
every one of the thousand phases of selling and one with many
years of successful mail order experience at his command.
If you would choose the one man in the United States who could
write for you a sales letter that would produce the results you
desire, you would probably ask Robert Collier to do the job.
Backed by many years of success in the field of selling by mail,
selling every commodity from trench machinery to fertilizers,
books and raincoats, stocks and bonds and services, he has
placed hundreds of millions of dollars into the pockets of the
clients for whom he has written his master sales letter. As a
consequence, he is today, America's premier writer of successful
selling letters.
We asked Mr. Collier to select from the many thousands of sales
letters considered the best of them all. It was a difficult job
to pick fifteen of the best from a list of ten thousand of the
best. but the job is finished and here are the letters. These
are the fifteen letters considered the best ever written by the
man acknowledged to be the best writer of sales letters in
America today. They have been actually tested, they have been
actually used, they actually sold over one million dollars of
services and merchandise.
These letters will sell for you. Choose those which are
applicable to your own business. Alter them only to such an
extent as to accord with the products and services you have to
sell. But it will pay you, too, to study them all, for they all
contain the essential elements that enter into every successful
sales letter. They contain ideas that you may apply
successfully in sales letters of your own dictation
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