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  | Million Dollar Sales Letters Ebook | |
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 | |  | | E-book Category: Business
E-book Title: Million Dollar Sales Letters
Book Description: INTRODUCTION
Merchandising by mail can be the easiest and least big-ticket know-how
of
merchandising your services or commodities. It can besides be the most
difficult and the most big-ticket know-how
of doing the job. It
all depends on the know-how
you use in presenting your offering to
your prospects; it depends on the kind of a letter you send to
them.
To write such a letter, a message that explains briefly yet
wholly and in an action-compelling manner what you have to
offer, is a job that demands the services of an expert versed in
every one of the thousand phases of merchandising and one with galore
years of booming mail order experience at his command.
If you would-be choose the one man in the United States who could
write for you a sales letter that would-be produce the results you
desire, you would-be probably ask Henry m. robert Coal miner to do the job.
Backed by galore years of success in the field of merchandising by mail,
merchandising every trade goods from trench machinery to fertilizers,
books and raincoats, stocks and bonds and services, he has
placed hundreds of millions of dollars into the pockets of the
clients for whom he has written his master sales letter. As a
consequence, he is today, America's premier writer of booming merchandising letters.
We asked Mr. Coal miner to choice from the galore thousands of sales
letters considered the better of them all. It was a difficult job
to pick fifteen of the better from a list of ten thousand of the
best. but the job is finished and here are the letters. These
are the fifteen letters considered the better ever written by the
man acknowledged to be the better writer of sales letters in
America today. They have been really tested, they have been
really used, they really oversubscribed over one million dollars of
services and merchandise.
These letters wish sell for you. Choose those which are
applicable to your own business. Alter them only to such an
extent as to accord with the products and services you have to
sell. But it wish pay you, too, to study them all, for they all
contain the essential elements that enter into every booming
sales letter. They contain ideas that you may apply
with success
in sales letters of your own dictation
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