E-book Category: E-Marketing E-book Title: Million Dollar Niches Author: Amin Khan Book Description: Introduction
I love niche marketing.
I love niche marketing because it's so close to common sense. I can't think of a way where you start practicing just about any kind of marketing without targeting your audience first.
Am I right on this? You betcha!
This is primarily the reason almost all marketing stars have made their fortunes targeting a unique niche. Amid the mushroom growth of generalized Web sites and online businesses, these savvy entrepreneurs knew that real money is secretly hidden in small nooks and crannies, called niches.
They listened very closely to the needs, wants and personal values of people they chose to serve, and then spotted the right opportunity. What they've actually done is smartly identified a need, or a problem where they've found a gap, and modeled their businesses successfully focusing that specific, and unmet need.
