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Mastering Google AdWords Select Ebook

Mastering Google AdWords Select
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Title: Mastering Google AdWords Select
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Table Of Contents:

I. INTRODUCTION

  • Why Google AdWords?
  • Google AdWords Tools - AdWords Discounter, Keyword Suggestion Tool, Power Posting Tool and Google Content Network Advertising
  • Google AdWords Partner List
  • Google AdWords - An Overview

II. AD CAMPAIGN SETUP (CASE STUDY OF A MORTGAGE LOAN COMPANY)

  • What should be your maximum CPC?
  • The finishing touches!
  • Importance of AdGroups in a Google AdWords campaign
  • Country & Language Selection
  • Ad Copy Creation Writing effective ad copies
  • Keyword Research (Part I)

III. AD CAMPAIGN MANAGEMENT

  • Using AdGroups to reduce your overall campaign costs
  • Tips to improve the number of clicks.
  • Tips to improve the number of clicks
  • Tips to improve the conversion rates of your website.
  • Tips to improve keyword click through rates.
  • Tips to improve keyword Click-Through-Rate (CTR)
  • Keyword Research (Part II)
  • Importance of keyword CTR in a Google AdWords campaign.
  • Ad Copy Creation (A quick overview)

IV. AD CAMPAIGN MANAGEMENT AND OPTIMIZATION - CASE STUDY

  • Setting up the campaign with special emphasis to ad copy creation.
  • Monitoring and fine-tuning the AdGroups
  • Growing the AdWords campaign
  • Generation of keyword list
  • Deciding on the maximum CPC

V. GOOGLE ADWORDS FOR THE PROS

  • How do I bid separately for content and search network?
  • Google AdWords keyword conversion rate measurement (click tracking)
  • Dynamic Keyword Insertion - How to create ads dynamically.
  • AdWords content network syndication - Is it as effective as search ads?
  • AdWords Power Posting
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