E-book Category: E-Marketing E-book Title: Mastering Google AdWords Select Book Description: Table Of Contents:
I. INTRODUCTION
Google AdWords - An Overview
Why Google AdWords?
Google AdWords Tools - AdWords Discounter, Keyword Suggestion Tool, Power Posting Tool and Google Content Network Advertising
Google AdWords Partner List
II. AD CAMPAIGN SETUP (CASE STUDY OF A MORTGAGE LOAN COMPANY)
Keyword Research (Part I)
Country & Language Selection
Ad Copy Creation Writing effective ad copies
What should be your maximum CPC?
Importance of AdGroups in a Google AdWords campaign
The finishing touches!
III. AD CAMPAIGN MANAGEMENT
Keyword Research (Part II)
Importance of keyword CTR in a Google AdWords campaign.
Tips to improve keyword click through rates.
Tips to improve the number of clicks.
Tips to improve the conversion rates of your website.
Ad Copy Creation (A quick overview)
Using AdGroups to reduce your overall campaign costs
Tips to improve keyword Click-Through-Rate (CTR)
Tips to improve the number of clicks
IV. AD CAMPAIGN MANAGEMENT AND OPTIMIZATION - CASE STUDY
Setup and management of a web design and development firm's Google AdWords campaign - Management of AdWords campaigns in a highly competitive environment.
Deciding on the maximum CPC
Generation of keyword list
Setting up the campaign with special emphasis to ad copy creation.
Monitoring and fine-tuning the AdGroups
Growing the AdWords campaign
V. GOOGLE ADWORDS FOR THE PROS
AdWords Power Posting
Google AdWords keyword conversion rate measurement (click tracking)
AdWords content network syndication - Is it as effective as search ads?
How do I bid separately for content and search network?
Dynamic Keyword Insertion - How to create ads dynamically.
VI. GOOGLE ADWORDS iFAQ (Infrequently Asked Questions!)
1) Something is really wrong with my Google AdWords account and I need to get on phone with AdWords rep immediately. Do they have a telephone number? 2) A large number of my keywords have been disapproved. Why? 3) How do I see US Google AdWords results if I'm searching from another country? 4) How do I cancel my Google AdWords account? 5) Google AdWords has a number of loony laws regarding affiliates, pop-ups etc. Can I get around them somehow? 6) What is the Google AdWords Promotional code? 7) What is Overdelivery Credit and how does it calculate the credit amount? 8) What is considered for ranking of a Google AdWords advertisement - keyword CTR or AdGroup CTR? 9) What happens when I create two different ad copies for a keyword? 10) Will the ranking of my free Google search listings improve if I spend a few bucks at Google AdWords? 11) Every time I make a few changes in the ad copy, I cannot see my ad in AOL. What's happening here?
VII. RESOURCES
Help with Google AdWords campaigns
Professional Google AdWords campaign management services
