Table Of Contents:
- Why Google AdWords?
- Google AdWords Tools - AdWords Discounter, Keyword Suggestion Tool, Power Posting Tool and Google Content Network Advertising
- Google AdWords Partner List
- Google AdWords - An Overview
II. AD CAMPAIGN SETUP (CASE STUDY OF A MORTGAGE LOAN COMPANY)
- What should be your maximum CPC?
- The finishing touches!
- Importance of AdGroups in a Google AdWords campaign
- Country & Language Selection
- Ad Copy Creation Writing effective ad copies
- Keyword Research (Part I)
III. AD CAMPAIGN MANAGEMENT
- Using AdGroups to reduce your overall campaign costs
- Tips to improve the number of clicks.
- Tips to improve the number of clicks
- Tips to improve the conversion rates of your website.
- Tips to improve keyword click through rates.
- Tips to improve keyword Click-Through-Rate (CTR)
- Keyword Research (Part II)
- Importance of keyword CTR in a Google AdWords campaign.
- Ad Copy Creation (A quick overview)
IV. AD CAMPAIGN MANAGEMENT AND OPTIMIZATION - CASE STUDY
- Setting up the campaign with special emphasis to ad copy creation.
- Monitoring and fine-tuning the AdGroups
- Growing the AdWords campaign
- Generation of keyword list
- Deciding on the maximum CPC
V. GOOGLE ADWORDS FOR THE PROS
- How do I bid separately for content and search network?
- Google AdWords keyword conversion rate measurement (click tracking)
- Dynamic Keyword Insertion - How to create ads dynamically.
- AdWords content network syndication - Is it as effective as search ads?
- AdWords Power Posting