Marketing for Smarties- 14 steps to sustained business growth creating marketing plans for small business. Everything a small business needs to start a sales and marketing business process.
TABLE OF CONTENTS
Step 1. Taken an Inventory of Your Marketing & Sales Knowledge and Experience
Step 2. Think About Resources, Prepare A Simple Plan
Step 3. Content: Lay the Groundwork for a Business Case Sale
Step 4. Content: Your Copy Platform
Step 5 Test Market: A Letter, A Flyer, A Script, and Cold Calls
Step 6: The Brochure And The Web Site
Step 7. The Right List
Step 8. Communications Matrix
Step 9. Lead Tracking
Step 10. Move Them Up the Ladder -- Build Your Sales Pipeline
Step 11. Relationship Building through Database Marketing
Step 12. Simple Project Management Tools
Step 13. Build from the Inside Out -- and ENJOY!
Step 14. We Plan... Then There's Life... Then Another Plan