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Marketing for Smarties- A Quick Read, a Lifetime Resource Ebook

Marketing for Smarties- A Quick Read, a Lifetime Resource
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Title: Marketing for Smarties- A Quick Read, a Lifetime Resource
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Marketing for Smarties- 14 steps to sustained business growth creating marketing plans for small business. Everything a small business needs to start a sales and marketing business process.

TABLE OF CONTENTS

Introduction
Step 1. Taken an Inventory of Your Marketing & Sales Knowledge and Experience
Step 2. Think About Resources, Prepare A Simple Plan
Step 3. Content: Lay the Groundwork for a Business Case Sale
Step 4. Content: Your Copy Platform
Step 5 Test Market: A Letter, A Flyer, A Script, and Cold Calls
Step 6: The Brochure And The Web Site
Step 7. The Right List
Step 8. Communications Matrix
Step 9. Lead Tracking
Step 10. Move Them Up the Ladder -- Build Your Sales Pipeline
Step 11. Relationship Building through Database Marketing
Step 12. Simple Project Management Tools
Step 13. Build from the Inside Out -- and ENJOY!
Step 14. We Plan... Then There's Life... Then Another Plan

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Reviewed by Georgia Hodges on
My Rate 4
Even without the workshop this book comes with, Marketing for Smarties is a wonderful and realistic resource. Every small business owner should keep a copy on hand; Warner's workbook is certainly a must!


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