E-book Category: Business, Real Estate
E-book Title: Marketing Your Insurance Business Through Mortgage Brokers
Author: Ted Johnson
Book Description: Growing an Insurance Agency in today's "No Call / No Bother" society is getting harder and harder. The traditional ways of marketing insurance through x-dating, direct mail, yellow page advertising, and the like are just not working!!!
Homeowner Referrals are the only way to Grow !! We have all been told "Ask for Referrals" ... it seems so simple right? But for most agents it is the hardest thing in the world to do; especially from other professionals.
In my Book you will learn .... - How to develop long lasting, professional relationships with many Mortgage Brokers in your community.
- That delivering donuts and pastries is a losing battle whose effectiveness is long gone.
- Who the "real" contact is in the Mortgage Brokers office and how to develop that relationship.
- Many time tested concepts and action plans that will help you double if not triple your current referrals from Mortgage Brokers.
Why Should You Listen To Me ? - I have been in the insurance business for over 20 years in both running an Agency and Training Agents how to market and sell insurance.
- My agency was built almost exclusively on Mortgage Broker referrals. We wrote 20-30 homeowners polices per month for over 4 years.
- For the last 2 years I have been the only licensed instructor appointed by the State of Oregon to provide Mortgage Brokers CE training.
Let me tell you the Secret on why you should be Marketing to Mortgage Brokers Now ? Granted the market has slowed down but has not stopped. Current property owners are having a tough time selling their homes so these 2nd and 3rd time home buyers are not as prevalent as they used to be .... Soooo .... the good Mortgage Brokers are focusing their attention to the 1st time home buyers. And who do we generally get as referrals from Mortgage Brokers ? You guessed it, first time Home Buyers.
Now is the time that a good insurance person will "double" their marketing efforts to Mortgage Brokers because 1) there is very little competition and 2) the opportunity is better than ever to get referrals.
This Book is a MUST if you want to Grow Your Agency in 2008 ? BUT BEFORE YOU DECIDE LOOK WHAT ELSE YOU GET ......
For a Limited Time I will also include my Powerpoint Presentation "What Every Mortgage Professional Needs to Know About Homeowners Insurance" This is a "2 Hour" Presentation that I have personally delivered to over 300 Mortgage Professionals in the last 2 years that has resulted in building long lasting relationships. It comes complete with: - The full Powerpoint Presentation
- Speakers guide with notes
- 28 Page handout to give to each attendee
- Flyers to advertise your event
- Fax Invitation to send to the Brokers in your area
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