E-book Category: Arts E-book Title: Marketing Your Art Author: Artspace2000 Book Description: Marketing yur art An insiders guide to selling your art some of our categories are Section One: Introduction to Marketing a) Changing your Focus From Making to MarketingMaking the transitionComparingYou can do itMarketing Myths I have no timeMarketing does not fitA specialized skill
b) Marketing research Analyzing your current situationAm I ready for marketingWhat do I have to OfferWhat do other artists haveConducting researchThe six marketsDeciding which oneCreating an InventoryLong term planningOne year-Five Year
Section two: Professionalism a) Presentation Your art as a businessGiving your business a nameDesigning a logoFramingYour PortfolioOriginal artworkReproductionsThe carrying caseExhibit promotional materials
b) Support Materials ..... written Artist StatementsGetting startedParagraph outlinesStatements vs. proposalsCurriculum vitae/resumethe differenceCategoriesCover Letter
Section Three:: Applying for grants
ResearchApplying for grantsGeneral AdviceThe basic PackageFollow throughFunding Organizations
Section four: Exhibiting & Selling in galleries a) Venues...exhibitions / selling
CommercialDefinition and benefitsRequirementsThe approachNon CommercialDefinition and BenefitsRequirementsThe approachDoing your own showProduction costsMarket valueMediaMeans of distributionThe pricing formulaexample # 1Example # 2
