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Marketing Your Art Ebook

Insiders guide to selling your artwork
Ebook cover: Marketing Your Art


Title: Marketing Your Art

Marketing yur art
An insiders guide to selling your art
some of our categories are
Section One: Introduction to Marketing
a) Changing your Focus
From Making to MarketingMaking the transitionComparingYou can do itMarketing Myths I have no timeMarketing does not fitA specialized skill

b) Marketing research
Analyzing your current situationAm I ready for marketingWhat do I have to OfferWhat do other artists haveConducting researchThe six marketsDeciding which oneCreating an InventoryLong term planningOne year-Five Year

Section two: Professionalism
a) Presentation
Your art as a businessGiving your business a nameDesigning a logoFramingYour PortfolioOriginal artworkReproductionsThe carrying caseExhibit promotional materials

b) Support Materials ..... written
Artist StatementsGetting startedParagraph outlinesStatements vs. proposalsCurriculum vitae/resumethe differenceCategoriesCover Letter

Section Three:: Applying for grants

ResearchApplying for grantsGeneral AdviceThe basic PackageFollow throughFunding Organizations

Section four: Exhibiting & Selling in galleries
a) Venues...exhibitions / selling

CommercialDefinition and benefitsRequirementsThe approachNon CommercialDefinition and BenefitsRequirementsThe approachDoing your own showProduction costsMarket valueMediaMeans of distributionThe pricing formulaexample # 1Example # 2

Pricing and so much more

Ebook cover: Marketing Your Art
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