E-book Category: Business E-book Title: Marketing Dictionary Author: Azaz Motiwala Book Description: The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing,advertising,market research,cosumer behaviour,marketing mix,international marketing and virtually all facets of sales and marketing operations.
Key Features
#Contains comprehensive collection of more than 4000 up-to-date ,accurate major terms and concepts that are essential for understanding basic functions of marketing.
#All entries explained in clear, simple English considering learning and memory level of both students and professionals
# International entries are included to give the reader a greater awareness of the language of marketing than has been previously available
