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Marketing CLEP test Ebook

Marketing CLEP test
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Ebook cover: Marketing CLEP test

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Title: Marketing CLEP test
Description:

Marketing is an easy CLEP test to take. Each and every person has some kind of experience in marketing, you just haven't realized it! Each time you watch a commercial, turn on your computer and drive down the street you are experiencing marketing.

This package will include everything you need to know for the test, specifically:

  • What is Marketing?
  • Types of Planning in Marketing
  • The Product Mix Decisions
  • The Marketing Opportunitites
  • The Marketing Environment
  • Tangible, Extended and Generic Products
  • Product Promotion Efforts
  • Price Determination
  • Planning and Marketing Mix
  • Organizing For Marketing Efforts
  • Organizational, Reseller and Government Markets
  • Marketing System
  • Marketing Organization
  • Marketing Effort Control
  • Consumer Market and an Analysis of Buyer Behavior
  • Channels of Distribution
  • Basic Objectives and Strategies
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