E-book Category: Internet E-book Title: Makeover My Website Book Description: Here's what you'll learn inside "Makeover My Website: 17 Reasons Your Website Won't Sell Anything And What To Do About It".
Chapter 1 - Marketing Basics And Your Front Page
How to identify your target market 3 steps to quickly attract your perfect customer Discover your unique selling proposition Create a marketing message that has people saying "Tell Me More!" How to write a compelling headline using the 5 human motivators Understand why people buy and how to make them whip out their wallet to purchase your product or service The 12 most powerful words in the English language 2 FREE things you can do immediately to increase sales (they're not what you think!) The ONE sentence you absolutely MUST KNOW that increases sales by 52% - every time! What your customers are thinking when they come to your site - and how to let them know you care The deadly mistake that many business owners make with their websites (are you making this mistake?) Chapter 2 - Visual Aspect and Navigation
The 1 thing you should NEVER do with your fonts When to use certain typefaces and which ones to NEVER use The 3 typefaces that will work throughout the world The four elements of a professional-looking site "Must have" components of a successful site How to create a winning logo What the colors of your website say about you The ONE thing you should ALWAYS have handy Navigation mistakes that send your customers away (90% of websites are making this common error) How to categorize your information for easy readability The 4 general types of websites - which one are you? Chapter 3 - Building Strong Customer Relationships
How to create a "marketing funnel" strategy that keeps people coming back and buying more! Manage thousands of prospects effortlessly Secrets to capturing visitors names and building a list 8 items you can use to get people to trust you and leave their name at your site Three strategies for automatic list management The ONE thing you MUST do when someone purchases from you (after you ship the product) Simple techniques for building relationships around the world Chapter 4 - Keywords and Search Engines
The EXACT steps you need to take to find profitable keywords for your site Find the most profitable keywords on your subject The top 10 mistakes that people make with their search engine positioning The ONE powerful search engine technique you MUST know (or it could cost you thousands!) The steps you need to take to get listed in search engines and directories 11 strategies to increase your link popularity 3 worksheets to track your progress How to choose a profitable domain name (it's easier than you think!) Chapter 5 - Online and Offline Promotion Techniques
5 low and no cost techniques to immediately increase traffic by 43% Understanding how and why traffic comes to your site Easy information products you can create to give away for more exposure How to write an effective ezine or newsletter The 3 things you should ALWAYS have in your newsletter Sample newsletter template that you can use immediately 6 "must-know" items you must have before you promote your newsletter 1000 places to promote your website and ezine The single most powerful FREE promotion method 7 formulas for writing articles that get read Stay on track with the ezine promotion checklist How to write an effective press release
Actually, there are more than 17 strategies and techniques in this manual - a lot more - to get you started and running quickly toward marketing success.
