E-book Category: Business E-book Title: Low Cost High Impact Ways To Win New Clients Author: Stephen McIntyre-Smith Book Description: Here are just a few samples of what awaits you:
This manual provides the wealth of practical advice you need to start generating quality new fee income.
Based on the lifetime experiences of the author, who has actually devised, tested and used these techniques with exceptional results in public practice over 21 years. This manual is essential reading for any accountant in practice who wants to develop their firm.
From the sole practitioner to the large multi-national firms, everyone who reads and applies its contents will benefit from the experience.
Topics covered include how to:
Sell more profitable services to your existing clients.
Target and hunt-down prospective new clients using an ingenuis and irresistible hook.
Turn routine services into "must-have" products for very high returns.
Generate more fee income from newsletters.
Use seminars to market your firm to a large audience, hungry to hear your message.
Produce adverts that actually get a response.
Make huge savings on the cost of running these adverts.
Develop a string of unique selling points that make you stand out from the crowd.
Use direct mail and e-mail to cost-effectively identify and interest prospective clients.
Create a high profile for your firm through public relations.
Learn to spot and create cross-selling opportunities.
Produce great looking brochures to separate you from your competitors at minimal cost.
And much more, including: Using the Internet for profit; Networking for results and Turning your clients into "walking talking billboards". All for just $49.95.
A Chapter-by-chapter listing of the contents is produced below:
Chapter 1 Creating The Right Impression Chapter 2 Printed Matter Does Matter Chapter 3 Marketing Through Newsletters Chapter 4 Public Relations Chapter 5 Seminars Chapter 6 Advertising Chapter 7 Direct Mail Chapter 8 Database Marketing Chapter 9 Networking Chapter 10 Using The Internet For Profit Chapter 11 The One Percenters Chapter 12 Getting More Referrals Chapter 13 Getting To Yes Chapter 14 Case Studies & Testimonials - How To Get Them, How To Use Them Chapter 15 Tape Recordings, Radio & Television Chapter 16 Sponsorship Chapter 17 Packaging Services Into Products Chapter 18 Cross Selling Chapter 19 Putting It All Together - The Master Plan
