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Low Cost High Impact Ways To Win New Clients Ebook

Low Cost High Impact Ways To Win New Clients
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Title: Low Cost High Impact Ways To Win New Clients
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Low Cost High Impact Ways To Win New Clients

From the sole practitioner to the large multi-national firms, everyone who reads and applies its contents will benefit from the experience.

Topics covered include how to:

  • Use seminars to market your firm to a large audience, hungry to hear your message.
  • Use direct mail and e-mail to cost-effectively identify and interest prospective clients.
  • Turn routine services into "must-have" products for very high returns.
  • Target and hunt-down prospective new clients using an ingenuis and irresistible hook.
  • Sell more profitable services to your existing clients.
  • Produce great looking brochures to separate you from your competitors at minimal cost.
  • Produce adverts that actually get a response.
  • Make huge savings on the cost of running these adverts.
  • Learn to spot and create cross-selling opportunities.
  • Generate more fee income from newsletters.
  • Develop a string of unique selling points that make you stand out from the crowd.
  • Create a high profile for your firm through public relations.

And much more, including: Using the Internet for profit; Networking for results and Turning your clients into "walking talking billboards".

A Chapter-by-chapter listing of the contents is produced below:

  • The One Percenters
  • Tape Recordings, Radio & Television
  • Seminars
  • Putting It All Together - The Master Plan
  • Public Relations
  • Printed Matter Does Matter
  • Packaging Services Into Products
  • Networking
  • Using The Internet For Profit
  • Getting More Referrals
  • Direct Mail
  • Database Marketing
  • Cross Selling
  • Creating The Right Impression
  • Advertising
  • Sponsorship
  • Marketing Through Newsletters
  • Getting To Yes
  • Case Studies & Testimonials - How To Get Them, How To Use Them
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