E-book Category: E-Business
E-book Title: Local Web Profits: A Guide to Starting and Running a Profitable Local Online Business
Author: Paul Myers
Book Description: The book is designed to give you what you need to get started making money quickly, without a lot of hype or ridiculous promises. It's 96 pages of practical "how to," and 28 pages of resources you can use to cut your learning time, and your costs, to the bone.
It covers the whole process, including:
- Local vs Niche Sites: The pros and cons of each. They're very closely related, and everything in the book relates nearly as well to more traditional niche sites. There are differences that matter. I'll explain them briefly, so you can make the right choice for yourself and your success.
- Choosing a site type: You'll find out the real decision-making factors. There is no one answer that's right for everyone. Choose wisely, and you're good to go. Choose poorly, and you might as well go home.
- Developing loyalty: You'll discover a number of ways to take the natural tendency of people to be loyal to local businesses and expand that to the point that they become crazy evangelists for you and your site.
- Setting goals for your new site: You need to have benchmarks to measure your progress. I'll show you how to set them... and get them.
- What is the real value in any web property?: There's one thing that pretty much guarantees success for any web business. Focus on that, and the money will be there. Miss it, and you might as well be giving a speech in an empty room.
- The main features of a local site: What the options are, and how to choose the right ones for your site.
- Finding and creating powerful content: Your visitors are looking for content or connections. If it's content they want, you'll learn a number of very effective ways to get it or create it. Including one very simple and almost never used approach that will surprise you.
- Fun gimmicks and other viral tactics: A handful of content types that your visitors will gleefully forward to each other and their friends, driving more people to your site all the time. You'll also get ideas for getting your visitors to actually create your viral elements for you!
- Revenue models for local sites: Where's the money? I'll show you a number of the easiest and most profitable revenue streams you can use in a local site.
- Volunteers, and other crazy people: Every community has its share of nutballs. You'll learn how to spot them and get rid of them quickly. You'll also learn how to find, or develop, volunteers who will happily help build and maintain the site for you. For free. (This is one of the coolest parts of running a local site.)
- Local traffic techniques: I start off by pointing you to two very effective, but general, traffic building courses that you can get for free. (We're talking about hundreds of pages of commercial quality information here, not some cheap report written by a newbie researcher.) You'll then get an outline of very specific techniques for generating qualified local traffic, fast.
- The basics of building a membership: In this one, I stuck to the "down and dirty" basics. There are two areas of online business where people fail most often. This is one of them, and the failure is in not starting. I made this so simple there's no way to get confused, and no reason not to get started immediately.
- Writing for a local site: In this section, I give you the SHEESH Formula. 6 of the most effective and popular types of articles, and the outline to use for each.
- ... and tons more.
The brainstorming section, for example, includes 40 general examples of site types, along with lots of more specific types you can narrow down to. And there are cautions about things you have to watch out for in some of them.
There are explanations for types of deals and revenue streams that most people have never considered using for an online business.
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