People seldom improve when they have no other model but themselves.
Oliver Goldsmith

LIVING YOUR DREAMS / PROGRAMMING TO WIN Ebook

LIVING YOUR DREAMS / PROGRAMMING TO WIN
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Ebook cover: LIVING YOUR DREAMS / PROGRAMMING TO WIN

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Title: LIVING YOUR DREAMS / PROGRAMMING TO WIN
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Ultimately, LIVING YOUR DREAMS/PROGRAMMING TO WIN will inspire you to refocus your energies and rededicate yourself to creating the best possible radio...while having the most fun possible.

  • Your choice: small problems or big problems
  • Why some PDs can walk into your old job and immediately convince management to try something you've unsuccessfully been suggesting for years
  • Why Scott insisted on a longer air shift early in his career
  • What Shannon did to achieve a 67% audience share at his first job. (This secret alone is worth the modest price of this ebook.)
  • Three things Shannon learned from Bill Drake
  • The one thing you must never do to your listeners. (If you're guessing "bore them" or "insult them," you're 'way off base.)
  • The one thing that all #1 radio stations have in common
  • The most important thing that airs on most radio stations
  • The life-or-death importance of being Receiver Oriented instead of Transmitter Oriented
  • The first five things Shannon does after getting off the air each day. (This will shock you. And it's not something "soft" like "reflecting on the day's program.") If you start doing this, your station's ratings will begin climbing almost immediately.
  • The danger of a good ratings book
  • The biggest problem of 90% of under-performing radio stations
  • The big breakthrough: Realizing the one thing he had to do to make sure that he would "be the one to decide whether or not I would leave the market, not the general manager."
  • The Secret of Radio. (When Scott explains it, it's easy to understand. So why do so few programmers seem to know it?)
  • Scott's Top Ten Tips For Programming A Great Radio Station
  • On-Air Promotions: The Arms & Legs Theory
  • Motivating your staff with Triggers and Compartments
  • How to recruit an unbeatable team
  • How to navigate through The Jerk Zone
  • How to identify and apply Focus Keys
  • How "Examination of Conscience" can protect you from yourself
  • Branding your radio station
  • A radically different way of doing music rotations. (Don't expect some scientific, mathematics-laden system. This is an approach to weekly music changes that is fundamentally different from the way 95% of programmers do it.)
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